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2011 is truly upon us. Many people, ourselves included, have a list of resolutions for the New Year. In many cases, shifting some of the extra weight gained during the holiday binge is at the top of the list.
This year is being touted by the 'Experts' as a year of austerity and with higher than expected inflation and raised level of VAT, businesses do have their fair share of challenges ahead. The 2010 holiday season ended with large increases for online retailers across the board. Nearly £27 billion was spent online and three new highest-ever spending days were brought on record including one day with consumers spending more than £1 billion online!
The secret to increased sales and profit margins for businesses in 2011 must be to make the most of their web presence and online marketing.
With this in mind, we have come up with 10.1 digital resolutions for 2011 to ensure that you are getting the most from the web.
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1. Cut out the splash...
Splash pages were all the rage in the early 00s. They came to the fore alongside their best buddy Mr Flash. The arguement at the time was that a splash page brought maximum brand recognition...
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2. Get into shape...
Does your homepage make a good impression? Recent research has proven that visitors to sites decide within one second* whether they are likely to do business with a company based on...
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3. Read more...
Seasoned digital marketers will all tell you that the greatest advantage to online marketing is the sheer depth of high quality information you can get on customer activity. No other form of marketing...
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4. Get out more...
It is possible to become a bit reclusive during the winter months. The short days and cold nights can make getting out of the house something of a challenge. Similarly, it is possible to fall out of the habit...
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5. Catch up with old friends...
We all know what it's like, days turn into weeks, weeks turn into months and months turn into years and without realising it, some of those friends you were once so fond of are virtual strangers...
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6. Make more friends, be social...
Social media has taken the world by storm and 500,000,000 people regularly use Facebook which has been valued at $50,000,000,000, that's more than Boeing! It is commonplace for people to use Facebook...
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7. Waste not, want not...
It takes a determined effort and a great deal of investment to build a regular stream of quality traffic to a website. Are you making the most of that traffic? Do you have clear calls to action...
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8. Look out for #1...
There is no way past it, business is a competitive... well... business. The internet, just like the physical world, is a competitive place. It takes time and persistence to ensure that your business...
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9. Invest in quality...
Given the continuing economic doldrums that the UK is languishing in, it is common practice to try and cut costs. The danger is that you could become penny wise and pound foolish. Keeping your costs under...
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10. Protect and insure your loved ones...
Internet security is a bit of a scary topic. It is true that we don't like to think of it, we don't like the idea that our loyal customers are at risk of having their details stolen or that we ourselves can be...
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