Press Release: NWT TOURISM LAUNCHES SECOND WAVE OF RESEARCH WITH RESIDENTS TO INFORM FUTURE PLANS

For Immediate release - February 24, 2021

Yellowknife, NT
Donna Lee Demarcke, CEO, NWT Tourism

With unprecedented challenges facing NWT residents and the tourism industry, NWT Tourism along with the GNWT-ITI is continuing on with important research that will inform destination marketing plans and help to optimize activities, timing and messaging that will support the rebuild and recovery of the NWT’s tourism industry, when the time is right. 

The research is being undertaken by Leger, a leading Canadian research and analytics firm, who will be gathering feedback from residents about tourism through telephone interviews and an online survey. We launched the first wave on October 1st, and this second wave is now underway and will take several weeks to complete. After this wave of the survey, the research will consist of two more waves of outreach to residents.

The research will help enhance understanding of NWT residents’ thoughts and perceptions towards tourism as the pandemic continues to affect all of us. In addition, the research will gauge how receptive residents are to receiving visitors from different areas. Information and insights gathered will be used to support the industry and guide NWT Tourism’s marketing through the phases of response, recovery and return to resilience for the industry.

We encourage NWT residents to participate in the research and share your feedback on tourism in the North. Please take the time to participate in the telephone survey if you are called. If we are not able to reach you by phone, an online version of the survey is now available at: https://api.legerweb.com/NWTresidentsFebMar2021

If you complete the survey by telephone for this wave of research, please do not also fill in the online survey for this same wave.

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For more information contact: 
Julie Warnock
Communications Officer, NWT Tourism
Email: julie@spectacularnwt.com