Editor's note

In our series this week on Changing the Brain, we’ve been looking at how the brain changes in various mental states and how we can affect it – for better and worse. Today James Kesby takes a look at what’s happening in our brain when we experience pleasure, and why some people just can’t get enough of it.

Alexandra Hansen

Section Editor: Health + Medicine

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It’s not just our taste buds thanking us when we give ourselves a sweet treat. Rakicevic Nenad/Unsplash

Why that cigarette, chocolate bar, or new handbag feel so good: how pleasure affects our brain

James Kesby, The University of Queensland

Our society and culture play a big part in what our brain sees as rewarding.

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