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Ivey Publishing | Where the world looks for business cases

February 2013


IN THIS ISSUE:
Featured Case in Organizational Behaviour & Leadership
Ivey Cases Win in Six of 14 Categories at 2012 EFMD Case Writing Competition
Opportunities in China
New Director of Ivey Publishing
Featured Case in Organizational Behaviour & Leadership

Roaring Dragon Hotel: A Second Attempt at Modernization

The Roaring Dragon Hotel (RDH), a Chinese state-owned enterprise (SOE), was under pressure to become a profit generating 5-star hotel due to the continued development of the Chinese market economy. As for many SOEs, the RDH was overstaffed, filled with archaic work practices, internal cliques, unsystematic production systems and a dysfunctional motivation system unrelated to performance. During modernization, a number of human resource management problems became increasingly evident; solving these problems had become a priority. In 2000, the RDH’s provincial government and stakeholders made their first attempt at modernizing the hotel by hiring a globally renowned company to undertake the upgrade. The disastrous outcome caused the provincial government and stakeholders to lose heart, momentum and motivation until six years later. A new joint venture owner and the RDH board recovered enough confidence to attempt modernization for a second time. They contracted Premium Hotel Services (PHS) to undertake the second attempt at improving operations. The PHS found the quality of older employees, increasing turnover of new staff and policies emerging from the continuing evolution of the Chinese economy were now presenting problems never confronted before at the RDH. How could the stakeholders solve these problems and have the RDH emerge as an internationally recognized five star, commercially viable hotel?

 

Learning Objective:
This case is ideal for use in the fields of international business, business in Asia, international human resource management and change management. It can be used as:

  • A major written assignment in the second half of a unit.
  • A group discussion workshop conducted in class over a minimum 90-minute period.
  • A homework exercise where students return to the following class to discuss their findings and compare their strategies.

 

Visit New Cases to review more products available in Organizational Behaviour & Leadership.

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Ivey Cases Win in Six of 14 Categories at 2012 EFMD Case Writing Competition

We are pleased to announce that the following Ivey cases were winners in the 2012 EFMD Case Writing Competition. There were more winning cases from Ivey than any other business school in the world. Over 200 cases were submitted by authors from 30 countries to this prestigious case competition. The goal of the competition is to facilitate quality case writing involving European companies and institutions as well as topics concerning other geographical or subject areas which are generally underrepresented among available sources.

Winning cases have been entered into the "Best of the Best" category and the overall winner will be announced in April. Congratulations to all!

  View Additional Highly Commended Ivey Cases  
Opportunities in China

The Ivey collection contains over 3,800 cases and 600 articles. Hundreds of these cases focus on issues specific to China and over 540 of which are available in Simplified Chinese. We are in the process of translating over 100 additional Ivey cases and have recently hired dedicated staff in China to respond to the increasing market demand.

 

To learn more about the opportunities in China, please contact our office.

New Director of Ivey Publishing

In late January, Ivey Publishing welcomed Matthew Quin as its new Director. The latest member of the Ivey Publishing team joins the organization with a background in marketing, PR and communications.

 

“This is a very exciting role in an important part of the Ivey family,” notes Quin. “Ivey Publishing has a great team and publishes a world-class product.”

 

Quin joins Ivey Publishing from King’s University College where he established the communications and media relations department. He also brings experience from the non-profit and corporate environments.

 

"Ivey Publishing is a leader in the industry which is something that London and Canada should be proud of,” he continues. ”Ivey Publishing cases are used around the world and connect students and faculty to the latest business thinking and to the case method - I’m excited to be a part of the organization that does such important work.”

 

Many thanks go to Greg Yantz for his tremendous leadership and dedication during his tenure. We wish him all the best in his new role as Director, Admissions & Recruiting in the Ivey MBA Recruiting & Admissions office.

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Moving India Forward

The latest issue of the Ivey Business Journal (IBJ) takes a forward-thinking look at India, one of the world’s fastest growing economies, and how to capitalize on its workforce and vast markets. More >>

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ISB-Ivey Global Case Competition 2013

To facilitate the building of a high-quality repository of internationally benchmarked cases about Indian businesses, the Richard Ivey School of Business is partnering with the Centre for Teaching, Learning, and Case Development at the Indian School of Business (ISB), to provide the ISB-Ivey Global Case Competition 2013.

 

The top cases from this competition are marketed and distributed to a global audience of business schools through Ivey Publishing – a leading producer of Asian and Indian business cases in the world.


The last date for submitting the Intent to Participate form is March 4, 2013. Visit Ivey India 2013 case competition for more details.

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