Why your business needs social proof

How authenticity can be your best friend online

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Howdy partner,

Welcome to the April edition of Club Soda. This month, we keep things fizzy by sharing the lowdown on why social proof is essential for your business, as well as outlining the changes to Google's exact match keywords. We also keep you in-the-know about the hottest search trends on Google and Facebook.

Cheers,

The Sodafizz Team

WHY YOUR BUSINESS NEEDS SOCIAL PROOF

Want to build a legion of fans that really trust your brand? Sounds like you need to bolster your business with social proof.

Social proof is a way to build trust and authenticity online. Here's how to show customers that your business is the real deal.

WHEN EXACT GOOGLE KEYWORDS AREN'T EXACTLY EXACT

If your business advertises on Google AdWords, it's time you heard about the recent changes to exact match keywords.

Google has recently made an alteration to exact match keywords that will see 'close variant' keywords expanding more broadly.

Find out what this means for your business.

INDUSTRY INSIGHTS

What's Trending: March 2017

Trending topics in March focused on Cyclone Debbie and the end of Daylight Savings, as well as new movies and television shows.

Facebook: The future is here

Facebook is now working on a secretive brain-to-computer technology that will let users type or click with their mind (yes, really!). Read more.

Outsource your digital marketing. See the results.

Get in touch.

STAT'S HOT

Get snapping: Instagram now has over a million advertisers on board - an increase of 200K from this time last year.

Instagram Business