News, views and analysis from the A/NZ tech sector No images? Click here Hi there, Data may be the new gold, but are we just using it to confirm what we already believe, rather than diving deep to find new insights – or following an existing gold seam, instead of finding new ones, to carry on the gold analogy? That’s certainly the view of some data specialists, who say that despite all the investment in data collection, companies are only analysing the most obvious results. That narrow vision means companies are missing opportunities to grow their revenue and margins, and improve the all important customer satisfaction. As usual there’s no single silver bullet to solve the issue, but there are a number of lead bullets (gold just doesn’t cut it here, sorry) which can help move companies from just aspiring to do more with data to actually doing more with data… We also take a look at SAP’s latest subscription model, Rise with SAP, what it means for local customers, who might benefit and what needs to be considered in making any move to the offering. Enjoy the read, Heather Wright In this issue Top articlesAddressing risk and security in SaaS deals
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