It’s not a true-blue Australia Day without a BBQ and giant inflatable Havaianas thong!
Klick donned their favourite pair of Havaianas for the 10th anniversary of the Thong Challenge, coordinating national media coverage across five states.
As one of Klick's longest running partners, the team has seen this event grow in popularity over the years with registration numbers at an all-time high in 2015.
Several notable Australians got in on the action, with Laura Dundovic, Nadia Bartel, Natalie Gruzlewski, Melanie Vallejo and Scherri-Lee Biggs appointed as ambassadors to rally their state to take out the world record for longest line of Havaianas in open water.
For the fourth year running, Cottesloe Beach took out the challenge clocking 2,210 entrants, closely followed by Torquay at 1,556 people.
Of course the real winners on the day were the five local Surf Life Saving Clubs, with $10 from each registration supports their Nippers program – a total of $70,000 was raised at this year’s event.