Professor Kennedy comes to Ivey following a 10-year career at the University of Michigan’s Ross School of Business where he has served in multiple roles that include Executive Director of the William Davidson Institute, Director of the Ross School Global Initiative, and the Tom Lantos Professor of Business Administration.

At Ross, Professor Kennedy published more than 50 cases and notes used in the school’s international business curriculum. Prior to his tenure at Michigan, Kennedy was a member of faculty at the Harvard Business School from 1995 through 2003. During that time, he published more than 60 case studies and notes on business issues in emerging markets.

SinYi Corporation Expansion Strategy in China (Simplified Chinese Version)
by James E. Hatch, Mia Twu

The president of SinYi Group was contemplating various ways of growing his highly successful Taiwanese real estate company in the mainland China market. SinYi had initially opened up company-operated branches and in 1999, in an effort to expand more quickly, he had obtained a Coldwell Banker master franchise under a joint SinYi/Coldwell brand. But SinYi’s growth in company-operated and franchised branches in China was still slow. He was considering whether he should establish a new company to run the franchise business exclusively using the Coldwell brand and reserve the SinYi brand for company-owned branches. This new approach would require a revision to the agreement with Coldwell Banker, which the president would need to evaluate.

Learning Objectives:

This case will teach students how to use discounted cash flow to evaluate an investment strategy, how to compute the cost of capital for a foreign investment, the challenges of balancing shareholder value with social benefits, and how to assess alternative entry strategies.

Visit New Cases to review more products available in Accounting & Finance.

In addition to the premiere Ivey case collection, Ivey Publishing also distributes content from a variety of suppliers such as Darden, Thunderbird and The Asian Business Case Centre.

The collection also includes co-branded cases from College of Commerce - National Chengchi University, China-Europe International Business School, Chinese University of Hong Kong, Tsinghua University and more.

Through the variety of content available, we provide a wealth of case studies and reprints that you can use to build your course materials … all in one place! As a leader in the development and distribution of cases, we are committed to providing products and services to support your course needs.

Visit our website to view the variety of collections available and to learn more about our flexible distribution options.

We always enjoy meeting our customers face to face and look forward to meeting more of you at the following conferences:

Administrative Sciences Assoc of Canada (ASAC)
June 8-11, 2013
Calgary, Alberta
Publisher's Representative: Rebecca Todd

Academy of International Business (AIB)
July 3-6, 2013
Istanbul, Turkey
Publisher's Representative: Ashley Woytaz

Academy of Management (AOM)
August 9-12, 2013
Orlando, Florida
Publisher's Representative: Lee Simpson

Contact a Publisher's Representative if you would like to set up a meeting or just stop by the Ivey Publishing booth at your convenience.