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Morehouse Healthcare: Strengthening a Mission-Driven Voice
A longtime provider of high-quality, affordable medical services to traditionally underserved communities, Morehouse Healthcare (MHC), the clinical practice arm of Morehouse School of Medicine, engaged TDC to help grow its patient base while continuing to support its social mission. Over the years, TDC has been integral in evolving and advancing the MHC brand, providing channels to highlight its thought leadership, increasing awareness of its specialties, and building a wide array of patient and prospect touchpoints to expand knowledge about MHC’s services, physicians, and outreach.
Our work has encompassed a multitude of communications assets, from renaming the practice, redesigning the MHC website, and creating a host of collateral materials to establishing a robust digital marketing platform that included social media marketing, content marketing, banner advertising, and email marketing. Our digital marketing program was responsible for bringing in 5,110 new patients.
Getting the Most Out of Healthcare Marketing
Securing trust in your healthcare brand requires careful planning and observance of proven principles. Whether you’re a comprehensive healthcare system, an urgent care center, or a medical association, our free Healthcare Marketing ebook can provide guidance.
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