IN THIS ISSUE:
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Award-winning Ivey cases |
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In a recent case writing competition sponsored by the European Foundation of Management Development (EFMD), the following Ivey cases won top honours in three of the 15 categories:
Two additional cases received a highly commended mention from the judges due to their outstanding quality:
Congratulations to the authors and the Ivey Publishing team!
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Publish cases with Ivey Publishing |
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Ivey Publishing selectively accepts cases and teaching notes for publication from authors outside of Ivey. The results of the EFMD case competition, which drew hundreds of submissions from around the globe, demonstrate the benefits of Ivey Publishing’s discriminating and rigorous review process.
As a leader in the publication and worldwide distribution of business case studies, Ivey Publishing continues to foster the case writing process by providing an enriching and rewarding experience for authors that increases their exposure and meets their publishing goals.
Email us to learn more about our case publishing process.
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Easily create and download your coursepack |
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Login to build your coursepack using your own content or select from the thousands of cases available in the Ivey case collection or any of the partner collections distributed by Ivey Publishing.
With content available in all major disciplines, we provide a vast assortment of material to build your coursepack that your students can download instantly from the Ivey Publishing website.
Need help? View the instructional videos or email for assistance.
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Featured case in Entrepreneurship, General Management/Strategy |
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Bayer Group needed to reassess its strategies regarding intellectual property, as well as its emphasis on research and development. The Indian government had ruled against Bayer by granting a compulsory licence to a local generic drug manufacturer that allowed them to distribute a copy of Bayer’s blockbuster cancer drug at a fraction of the original price. This ruling demonstrated that pharmaceutical innovation could not be effectively protected by conventional intellectual property rights in emerging markets. As a result, the core of the pharmaceutical industry’s business model was called into question: If ideas and inventions could not be protected, was the there any incentive for firms to innovate? Would this victory for generic drug manufacturers trigger similar rulings elsewhere? Would the prevailing patent-centric IP strategies need to be adapted to emerging markets?
Or would innovator companies finally have to withdraw from markets with weak IP protection?
Learning Objective:
This case is intended for courses focusing on corporate strategy, technology management, innovation management and IP management. Primarily designed for use in MBA courses, it can also be taught in intellectual property courses in engineering or law.
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Understand the principles, functions and shortcomings of intellectual property.
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Gain insights into intellectual property regimes in emerging markets.
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Assess and evaluate strategic positioning and options in developed and emerging markets.
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Derive evasive strategies to protect IP from being expropriated.
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New CaseMates available |
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Ivey cases have recently been matched to the following textbooks:
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Corporate Finance, Ross, S.; Westerfield, R.; Jaffe, J., 10/e (United States, McGraw-Hill Irwin, 2013)
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Financial Markets and Institutions, Saunders, A.; Cornett, M., 5/e (United States, McGraw-Hill Irwin, 2012)
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Managing Information Technology, Brown, C.V.; DeHayes, D.W.; Hoffer, J.A.; Martin, E.W.; Perkins, W.C., 7/e (United States, Prentice Hall, 2012)
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iTunes |
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A selection of Ivey cases can also be purchased on iTunes as e-pub files for use on an iPad and other compatible devices where students can highlight and make notes directly on the document without violating copyright.
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Ivey Publishing website |
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Students can download custom coursepacks instantly from the Ivey Publishing website.
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Ivey Business Journal reprints |
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Ivey Business Journal is published six times per year. Each issue is themed to focus on a different facet of management.
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Why Ivey Publishing |
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A leading producer of business cases, Ivey Publishing markets and distributes over 3,800 active products from the Ivey case collection which includes technical notes, videos and reprints from the Ivey Business Journal in all major business disciplines, to educators worldwide.
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Ivey in the news |
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Nicole Haggerty, Associate Professor and case author with the Ivey Business School was a recent recipient of the Innovation in Case Teaching Award presented by The Case Centre for her inspirational work in using business cases to bridge the gap between undergraduates at a business school in Canada and several African business schools.
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