Alberon Newsletter – March 2012
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Dear Reader,
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Social media can be a valuable marketing tool, but it can be daunting to get started. We wanted to help you by answering some common questions, including:
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What exactly is social media?
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Is social media for everyone?
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Why do some companies put off adopting social media?
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How much will it cost?
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How do you measure the return of investment (ROI)?
Read our article below to find out the answers!
If you want help getting started in social media, you'd like to make better use of social media on your website, or you have any questions, please call us on 01865 794009 or reply to this email.
Best wishes,
Tim and the team at Alberon
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Social media is a term given to websites that enable and promote communication between large groups of people. This includes social networks like Facebook, Twitter, LinkedIn, Google+ and YouTube, amongst others.
Social media is a modern marketing approach - an inexpensive way to reach a large audience over the internet. You can target your ideal audience, and then build relationships through social networks and your website by interacting directly with them.
Social networks can be used as a lead generation tool. This is typically done by linking to relevant content on your website, e.g. a news article, discussion forum or blog post. From there you can use a call to action to encourage them to sign up for a newsletter, so you can contact them regularly, or directly purchase a product or service you provide.
As well as providing content, social networks are a great place to listen. By monitoring keywords within your industry, you can identify key influencers and people who are having problems. If you respond to their problem with a solution, they could end up becoming a customer of yours. You should also monitor your company’s name to see what others are saying about you or your products.
Read more
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Social media workshop: Coming soon
We are planning to run a social media workshop in the near future. If you would be interested in attending, please register your interest on our website so we can get an idea of numbers. You can also tell us what you are most interested in learning about so we can cover the most popular topics.
Register your interest
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Follow us on social media
You can, of course, follow us on social media too:
We particularly recommend following us on Twitter - we regularly post helpful links and tips relating to websites, software, and business in general, plus you can find out what the team is up to.
We also like to post about what our clients and other contacts are up to from time-to-time, so if you have anything interesting to share please do let us know!
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Riverbank IT Management
For help with your servers, networks and IT support, we're happy to recommend the services of Riverbank. Find out more about them on their website: www.riverbank.co.uk.
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Oxford Karting provides a premier outdoor karting experience, and they have recently joined Facebook to help them get closer to their customers.
They asked us to create a professionally designed landing page for their Facebook page, in keeping with their current branding, website design and marketing materials.
Read our case study
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The Earth Trust is an environmental charity whose aim is to show everyone that sustainable lifestyles are not only possible, but highly desirable and fun!
We built them a fresh and contemporary new website, with a robust CMS (Sitefinity) so they can update the site quickly and easily. And of course it has links to all of their social media accounts too!
Read our case study
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Alberon builds top-quality websites and bespoke database-driven software.
Visit our website at alberon.co.uk to find out what we can do for you!
We're always happy to talk about how we can help you with your next project.
Call us on 01865 794009 or email info@alberon.co.uk.
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