News Works

Case Study - Bee Bio

Natural Health Products wanted to raise awareness of their new, high end product, BeeBio Anti-Aging Skincare. They chose to advertise in Viva to reach their affluent, high-end readers.

Adam Boot, Marketing Director, Natural Health Products Ltd said "Traffic to our webisite is up approximately 200% in the month following the ad, and web sales are up six fold!"

Read the case study


	Kiwis love to travel
	We are a nation of travellers and news junkies, with more than 2 million kiwis having flown or been on a cruise in the past year. Find out how travellers engage with newspaper media when they're planning their next getaway. View the infographic

Tactical print advertisements...

Put brands where the latest news story is!

From INMA - Brands such as Captain Morgan, Scottish Widows, Three, and DFS took advantage of recent news events to highlight products and services offered by their companies.

Newspapers give brands the opportunity to align their product or messaging with headline news, creating relevant and tactical advertisements, which capitalise on topicality. Read more here.

View creative examples