July 2012

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		Order all of your course materials from Ivey Publishing
		New Cases in Entrepreneurship, General Management & International
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Let Ivey Publishing help you prepare for the term ahead.

• Email us your course outline! We have dedicated staff available to assist faculty in finding cases that meet the needs of their courses.
• Browse the catalogue - Ivey cases are authored by faculty from around the world, providing a wealth of perspective on a variety of business issues. Use our powerful online search tools to search over 23,000 products available in all major business disciplines.
• CourseMate - check out which Ivey cases your peers have used recently.
• Cases by Theme - view Ivey cases already tagged to popular topics.
• CaseMate - use this popular resource to see which Ivey cases have been matched to hundreds of textbooks.
• Download - review the full content of cases and teaching notes online.
• Coursepack Builder - with enough content for an entire course, you can customize your coursepack for students to download instantly.

Ivey Publishing provides high-quality business case studies that are globally focused, have clear decision points, are concise, comprehensive and competitively priced.

One of our 18 distribution partners, Harvard Business Publishing (HBP), has decided to limit the number and types of cases they distribute from the Ivey case collection. They will no longer carry any non-US, single country cases such as a Canadian company doing business in Canada or a French business operating solely in France. Ivey Publishing continues to register a record number of high quality cases (a new case per day) from around the world and will also continue to distribute the entire Harvard collection in North America. 

The most current and complete collection for both Ivey and Harvard can always be found on www.iveycases.com. There are no changes anticipated from our other 17 worldwide distribution partners.

The newest cases from the Ivey case collection are available for review. View New Cases for more details on cases registered in your discipline.

Craig Kielburger Cases

The Craig Kielburger video case series is designed as a multiple use case since its scope is wide-ranging. It traces the evolution of both a leader and an organization through major strategic change. The case series lends itself to understanding leadership character, social entrepreneurship, strategic renewal and innovation in both not-for-profit and for-profit organizations. It has been successfully used with undergraduates, graduates and executives in courses on leadership, strategy and sustainability. The video case series provides an inspirational look at leadership and innovation and provides key insights about the relationship between leadership character, strategic renewal and social innovation. It is particularly suited to understanding elements of leadership character - transcendence, courage, justice, humanity, temperance and wisdom - and the important role of character in strategic renewal and innovation.

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Beanz Versus Starbucks: Personality in a Cup!

Beanz Espresso Bar is located in downtown Charlottetown, Prince Edward Island, Canada. They are operating in a market with high rivalry (11 other coffee businesses in a two-block radius). The economy on Prince Edward Island has seen several diners, restaurants and coffee shops close their doors within the past few years, while simultaneously drawing in large corporate businesses such as Starbucks and a Running Room. Beanz has thus far survived the major environmental changes and managed to keep its clientele. The owners, Lori and Doug, feel it is a prime time to either sell Beanz and leave the industry, or exploit their competitive advantages to grow and capture more market share.

This case is intended for use in undergraduate and graduate courses in entrepreneurship and strategy. Students are challenged to consider the future direction of Beanz taking into consideration Lori and Doug's preferences, the external market as well as the current capabilities of Beanz. This case incorporates four objectives. The first objective is a quick valuation of a life-style business. The second is to assess the changing environment in which Beanz is working. The third is to determine the role of knowledge and brand in the entrepreneurial process. The final, but most important objective, is to evaluate the strategic options available to the founders.

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The Espresso Lane to Global Markets

Founded in Trieste, Italy, Illy marketed a unique blend of coffee drinks in over 140 countries and in more than 50,000 of the world's best restaurants and coffeehouses. The company wanted to expand the reach of its own franchised coffee bar, Espressamente, through international expansion. This case is appropriate for use in international business, international marketing and business strategy courses to illustrate market selection and mode of entry strategies. It provides the opportunity to combine quantitative and qualitative data to determine which markets to select and which entry strategies to pursue.

• Allows students to evaluate potential markets using common business tools like CAGE analysis, SWOT analysis and the GE and BCG matrices. Apply the various models to select an entry mode strategy.
• Encourages students to analyze the qualitative and quantitative data presented to the decision-maker.Asks students to prioritize foreign markets to determine the country in which the decision-maker should enter next.
• Asks students to consider multiple modes of entry and the relevant environmental and organizational variables that should impact the decision.
• Identify the drivers of international market expansion.

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We have enjoyed meeting so many of our loyal and new customers over the years and it was wonderful to see so many again during the ASAC and AIB conferences recently. Be sure to stop by the Ivey Publishing booth at any of the following conferences to learn more about our products and services or to just say hello!

Academy of Management – Boston, MA - August 3-7

American Marketing Association – Chicago, IL – August 17-19