Making an Interactive Impact 

The renowned Morehouse School of Medicine (MSM) enlisted TDC to develop an exclusive look-and-feel and brand theme for a major capital campaign. The centerpiece of the marketing effort was a website that presented a broad view of campaign goals, personal stories of individuals whose lives were transformed by MSM’s programs, and overviews of strategic advancement areas. In addition to bringing a compelling visual presentation to the campaign, the website provided an easy path to donate, an updated look at progress made against campaign goals, and a closer look at why MSM is ranked number one in fulfilling its social mission among all medical school in the U.S.

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