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29/6/2012

It's beginning to look a lot like EOFY

Happy New Fin Year from Emily Ross Bespoke

What's new
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The world's shortest annual report follows...

© Ed Ruscha, 2004.

Blink and you missed the first six months of 2012. Emily Ross Bespoke has been very happy birthing websites, training CEOs, conducting marketing audits and writing content across a range of online/offline mediums.

 

 

You asked for it

Top 10 services for clients this fin year:

1. Training sessions focused on YouTube/Vimeo two-minute corporate clips.

2. Pimp up + populate your LinkedIn/Facebook presence in just two hours.

3. 30/60-minute Skype training sessions for key presentations and interviews.

4. Campaign Monitor newsletters from blank page to emailed out in two hours.

5. Keynote address boot camps.

6. Crisis media messaging - dial 000 Emily Ross Bespoke and have plan of action/key messages in under 30 minutes.

7. Website audit and design brief for site upgrade.

8. Website copywriting.

9. Coaching for major broadsheet interview.

10. Internal marketing audit.

 

2011-12 buzzwords

ROFL: Rolling On the Floor Laughing. Rebekah Brookes and David Cameron like this lingo.

"Boil the ocean": attempt to do something too ambitious.

Twypo: a Twitter typo.

Twibes: Twitter tribes.

Brain snap: it's the ultimate excuse for appalling behaviour. Has replaced s*x addict as the excuse du jour.

"Take it offline": never speak of it again.

Freemium: you get a bit for free, then they charge ya. 

 

 

15 million and counting

Annual reports are meant to have lots of numbers in them, yes?

Twitter followers

15,127,120 - Kim K 

819,938 Shane Warne

364,952 Hamish & Andy

321,759 Salman Rushdie

258,347 Rupert Murdoch

242,854 Julia Gillard

229,400 Alain de Botton

69,733 Tony Abbott

60,061 Lara Bingle

60,043 The Age

55,237 Crikey

53,304 Mamamia

40,508 Kate Kendall

11,235 Westpac

 

 

Can your spokespeople do this?

http://

More and more of my media training centres around developing a really natural YouTube/vimeo camera style. Here's a masterclass.

Please VIEW IT IN YOUR BROWSER to watch the video content.

 

The media needs more credible hulks

Very excited to discover this hunk. He comes with me to every media training session.

 

ERB's love affair with Campaign Monitor continues


Campaign Monitor Editor Demo from Campaign Monitor on Vimeo.

Please VIEW IT IN YOUR BROWSER to watch the video content.

 

Looking for a masterpiece?

Daniel Kahneman's Thinking, Fast and Slow is my book of the fin year. It's about how our brains make decisions.

 

Shout out

A big thank you to my fantastic clients in 2012.

ADC Forum | AFR Boss | Alpen | ANZ Private | The Atlantic | Cabrini Health | CPA Real Business | Eastern Health | Elsie + Betty | Endota | Floate | Franque | Groupon | Harvey Publicity | HR Monthly | Inspired Mother | Keep Cup | Klick Communications | Make Tonight Count | MeeMeep | Nous Group | The Performance Clinic | Puri Naga Toya | Qantas Holidays | The Royals | Sean Spence & Associates | Social Traders | Shows For Schools | Smart Company | 
StartUp Smart | PRO BONO: Hagar Australia | Open Field

 

What's next?

© Ugo Rondinone.

Stay tuned for some new joint ventures for Emily Ross Bespoke in the new 2012-13 financial year. Goody, goody.