With the inaugaration of President Barack Obama and the convening of the U.S. Congress, the business of governing truly begins in earnest. With the business of governing, comes the creation and passage of legislation and policies that affect important constituency groups. Some of the most powerful constituency groups are those that represent specific industries that employ hundreds of thousands of Americans. The “trades” that these associations represent vary from sectors such as high technology to small business to health care and energy.

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Political advertising in national and statewide races has historically been dominated by large media buys on television. Of the billions spent on election ads, a small percentage has been spent on social media advertising, but that is about to change. Voters have gone off the grid.

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In order to better protect the reputation of your organization, new crisis communications protocols that integrate social media strategies must be put in place to meet today’s new challenges. The following presentation by Patrick L. Burns, President of Arc 3 Communications, quickly highlights key strategies that are an important part of an updated crisis communications plan that incorporates social media. Presentation was originally presented to Social Media Club of Atlanta at their 2012 Pecha Kucha Night. Presentation is in pecha kucha format which is a simple, fast-paced style where the presenter shows 20 slides, each for either 15 or 20 seconds so that presentation is either 5 minutes long or 6 minutes 40 seconds long.

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