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May 2013

Ivey Business School
Where the world looks for business cases

IN THIS ISSUE:
Dr. Robert Kennedy appointed Dean of Ivey Business School
Featured case in Marketing
Customize your coursepack with content from Ivey, Darden & more partner collections
Connect with us at these conferences
Dr. Robert Kennedy appointed Dean of Ivey Business School

Professor Kennedy comes to Ivey following a 10-year career at the University of Michigan’s Ross School of Business where he has served in multiple roles that include Executive Director of the William Davidson Institute, Director of the Ross School Global Initiative, and the Tom Lantos Professor of Business Administration.

 

At Ross, Professor Kennedy published more than 50 cases and notes used in the school’s international business curriculum. Prior to his tenure at Michigan, Kennedy was a member of faculty at the Harvard Business School from 1995 through 2003. During that time, he published more than 60 case studies and notes on business issues in emerging markets.

Featured case in Marketing

Pricing Telecom Licences in India
by Srabanti Mukherjee, Debdatta Pal

 

On February 2, 2012, the Supreme Court of India cancelled all 122 second-generation (2G) telecom licences issued on or after January 10, 2008 by the Department of Telecommunication (DoT). This judgment, along with the announcement of the National Telecom Policy-2012, forced the DoT to rethink the issue of pricing spectrum, which was earlier bundled with 2G licences. First, was re-auctioning required? If so, what should be the minimum reserve price? Should DoT follow a uniform pricing strategy for all the incumbents, including those whose licences were cancelled? How could it strike a balance between investor apathy and the government’s objective of increasing rural tele-density, given the possibility of a tariff hike after the refarming of spectrum?

 

Learning Objectives:

  • To understand oligopoly market structure and price stickiness.
  • To examine the public policy framework and the regulatory framework for pricing natural resources.
  • To consider the ethical implications of natural resources allocation.
  • To analyze the concept of auction pricing and its pros and cons.

 

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Customize your coursepack with content from Ivey, Darden & more partner collections

In addition to the premiere Ivey case collection, Ivey Publishing also distributes content from a variety of suppliers such as Darden, Northeastern and Thunderbird.

 

The collection also includes co-branded cases from Indian Institute of Management-Bangalore and Indian School of Business.

 

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Connect with us at these conferences

We always enjoy meeting our customers face to face and look forward to meeting more of you at the following conferences:

 

Administrative Sciences Assoc of Canada (ASAC)
June 8-11, 2013
Calgary, Alberta
Publisher's Representative: Rebecca Todd

 

Academy of International Business (AIB)
July 3-6, 2013
Istanbul, Turkey
Publisher's Representative: Ashley Woytaz

 

Academy of Management (AOM)
August 9-12, 2013
Orlando, Florida
Publisher's Representative: Lee Simpson

 

Contact a Publisher's Representative if you would like to set up a meeting or just stop by the Ivey Publishing booth at your convenience.

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About the author

Dr. Srabanti Mukherjee has vast teaching experience at premiere educational institutions. She obtained her Ph.D. from Bengal Engineering and Science University Shibpur. She has a special interest in research on health care and bottom-of-the-pyramid marketing.

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Professor Debdatta Pal is a faculty in the Economics area at the Indian Institute of Management, Ahmedabad. He holds post graduate degrees in Agricultural Extension and in Agribusiness Management. He is also a certified associate member of Indian Institute of Banking and Finance. In addition to presenting his work at conferences, he has published in peer reviewed journals.

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