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Editor's note
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Watching a new release film at a major cinema chain on a Saturday night can cost up to $25. Imagine if you could pay as little as $10 to see a film that was not in such high demand? This type of dynamic ticket pricing is already used by Uber and airlines, and as Deb Verhoeven and Bronwyn Coate write, it will soon be a reality for many Australian filmgoers.
The Melbourne-based start up Choovie will launch a service offering dynamic ticket pricing at over 100 screens across Victoria, ACT and NSW at the end of March. One of the first cinema chains to sign up for it is Dendy, they write, and more are set to follow.
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Suzy Freeman-Greene
Arts and Culture Editor
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Top story
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Melbourne-based start up Choovie will launch a service offering demand based ticket pricing to filmgoers at the end of March.
Lucky images/shutterstock
Deb Verhoeven, Deakin University; Bronwyn Coate, RMIT University
Imagine if you could pay less to see films that are less popular. Dynamic ticket pricing already happens in China – and it's about to start here in over 100 Australian cinemas.
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Health + Medicine
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Simon Quilty, Flinders University
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Gustavo Machado, George Institute for Global Health; Manuela L Ferreira, George Institute for Global Health
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Rebecca Deans, UNSW
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Business + Economy
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Rob Nicholls, UNSW
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David Rolph, University of Sydney
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Environment + Energy
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Paul Martin, University of New England; Amy Cosby, University of New England; Kip Werren, University of New England
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Education
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Alan Tidwell, Georgetown University
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Arts + Culture
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