Wednesday January 27, 2016

In this issue:

Printing and Marketing Group, Inc. Sees the Big Picture with Avanti Slingshot

For nearly two decades, Printing and Marketing Group, Inc. (PMI) has delivered confidence, trust, and peace of mind through its in-house printing, marketing, and mailing solutions. A family-owned business, PMI specializes in print-on-demand and fulfillment solutions PMI’s head office is located in Union City, California, with a sales office in San Diego. They employ a full time staff of 17, in addition to seasonal employees.

Like most commercial print shops, PMI got its start in traditional offset and color work, with a focus on the real estate industry – a market they still service. Today, however, the majority of that work comes through their digital storefront. Through this storefront, they help agents create materials and sell properties. Their niche is digital printing, with a large percentage of work coming through print brokers and resellers in the B2B space.

“We saw a shift in the industry to print-on-demand and realized it’s where we needed to be in order to grow our business”, states Armando Pena, COO and self-professed Chief Cook and Bottle Washer, of PMI. “We still maintain a small offset press, but got rid of the large offset to concentrate on digital.”

This shift allows them to run campaigns with PURLs, as well as set up and manage storefronts for large, corporate clients. They also made a strategic move into the fulfillment.  <<READ MORE>>

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“Once you start working in estimating, you realize your true costs. We can look at history, particularly in outsourcing, and it’s all in one place. We no longer need to run around and find information.”

Armando Pena, COO and self-professed Chief Cook and Bottle Washer, PMI

Web-Based Efficiency - Print providers find success with W2P

By Courtney Saba – DPS Magazine

Web to print (W2P) systems serve print environments from in-plant operations to commercial printers. Depending on an organization’s clientele and particular needs, print providers benefit from a variety of features offered by W2P solutions, including workflow optimization, streamlined ordering, and automation.

In addition to the advantages these systems offer, print organizations must understand the investment required to get W2P up and running—from the initial system setup to employee and client training.

Successful implementations provide insight to printers considering adding or upgrading W2P. Here we profile four print providers that have successfully implemented W2P either as a standalone offering or part of their overall production workflow. Each company offers a unique scenario and incorporates W2P for different reasons.

Michigan Farm Bureau
Based in Lansing, MI, Michigan Farm Bureau was founded in 1919 and is the state’s largest general farm organization. It supports a variety of commodity agricultural sectors and is committed to representing, protecting, and enhancing the business, economic, social, and educational interests of its farmer members.

Throughout 67 county farm bureaus and more than 450 agents across the state of MI, the organization employs a staff of over 200,000. Within its departmental services division, the organization serves all of MI and incorporates a range of communication services from design and printing to finishing and mailing. <<READ MORE>>

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Happy In-Plant Awareness MONTH!

In-Plant Awareness is a campaign that was created by IPMA to help in-plant printing and mailing facilities generate more attention for services that they offer their parent organization.

In past years, this campaign was limited to just a week, but in 2016 it will be for the entire month of February!

Avanti wishes all of our In-Plant customers and friends a very happy In-Plant Awareness Week! #InPlantsRock

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Avanti's Live Webinar Series - Thursdays at 2pm EST

Find out how Avanti has helped digital, offset, hybrid and large/grand format shops meet customer demands efficiently and cost effectively. Discover the critical role that MIS can play in your organization to help you achieve your goals by joining us for one of our upcoming live webinars Thursdays at 2PM EST.

A Day In The Life of the Automated Print Shop featuring Avanti Slingshot Print MIS
Grab a front-row seat and discover a number of Avanti’s integrated modules as we automatically send and receive data from various software applications and equipment throughout the print shop. This non-technical session has been specifically designed for Printing Professionals from both commercial and in-house operations who want to benefit from the ROI that only a fully-integrated solution can provide.
Register HERE

Anticipate, Automate, Accelerate with Ricoh Process Director and Avanti Slingshot
Discover how to streamline your operation and benefit from the Avanti/Ricoh synergy to reduce costs, improve reporting, & increase customer satisfaction.
Register HERE

Save Time & Money with Avanti Slingshot's Gang Run Tools
Join us to see why Avanti Slingshot’s Automated Press Sheet Optimizer earned a 2015 MUST SEE ‘EM. These ganging tools are ideal for Commercial and In-plant shops looking to streamline optimal sheet requirements for the same and/or different finished sizes, including envelopes.
Register HERE

Avanti Slingshot for Marketing Services Providers
Join us for a demonstration of how Avanti Slingshot can be used to track the myriad of offerings typical for a Marketing Services Provider, right alongside your traditional print-based production.
Register HERE

Automate Your Sales Force and Enhance Customer Insight with Avanti CRM
Do you want to grow your print business? Does your CRM give you real-time visibility into all departments within your shop? Give your Print Shop’s sales & CSRs the tools they need to compete and win new business! 
Register HERE


See the full list of upcoming webinars here

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Upcoming Events

The Ultimate Marketing Workshop for Printers – Solid Strategies for Sales Success
April 4, 2016 - Xploration 16 pre-conference workshop

Join Joanne Gore, Marketing Director at Avanti, alongside Deborah Corn, Principal at Print Media Centr, and Vanecia Carr, Director of Marketing, Printing & Publishing at Domtar, in this 5-hr workshop for printers, presented in conjunction with Xplor International’s pre-conference offerings for their Xploration 2016 Customer Communications Conference.

This workshop is designed to help printers navigate and conquer the challenges of selling print and reaching new customers in the today’s digital landscape through targeted messaging, marketing, and relationship-building strategies.

Join Avanti at Dscoop 2016 - Booth #328
April 14 - 16, 2016

Join us from April 14 - 16 in San Antonio, Texas as Dscoop kicks up their annual event to be filled with thought provoking education, conversations and ideas. 

See what happens when we run jobs through Avanti Slingshot, back into the HP booth's SmartStream Production Center.

  • Watch us demo a live integration between Avanti Slingshot and SmartStream Process Director.
  • Jobs submitted to Avanti Slingshot (in the Avanti booth) will automatically appear in the SmartStream Production Center queue for processing via JDF (in the HP booth)
  • All job details, such as jobID, customer, quantity, location of the file to print, substrate, imposition template, and JDF fold pattern, will remain in tact

Visit Avanti at Drupa
May 31 - June 10, 2016

Avanti is back at Drupa, showcasing award-winning Avanti Slingshot. Find us in the Ricoh Booth, Hall 08a/B46-1 & 2; and the HP booth, Hall 17/A01-01 & 15


Click here for Avanti's full list of upcoming events

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Let's Talk

Do you like to share ideas about Print and Print MIS?
Do you sometimes find yourself challenged by a project and wish you had somewhere you can quickly turn to for advice?

Avanti has made it really easy for you to connect with like-minded individuals, share ideas, and network online.


Twitter: @avantisystems 
Join the LinkedIn Group
Like our Company page on Facebook: AvantiSystems
Watch us on YouTube: Our Channel is Avanti Systems

So the next time you need answers…
come hang out with us online...and #AskAvanti


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Avanti's Hidden Gems

Did you know that Avanti customers have access to a virtual cornucopia of treats? Ok, maybe not a cornucopia…but we sure do have a heck of a lot of stuff!

Our vast knowledge base gives customers access to:

  • Documentation and Release notes – For Avanti Classic and Avanti Slingshot
  • Webinars, Demos and Videos – Our experts cover a wide range of topics from workflow to estimating
  • How To and Tips – to help you get the most out of your Avanti installation

Schedule an Avanti Demo today! 

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