For nearly two decades, Printing and Marketing Group, Inc. (PMI) has delivered confidence, trust, and peace of mind through its in-house printing, marketing, and mailing solutions. A family-owned business, PMI specializes in print-on-demand and fulfillment solutions PMI’s head office is located in Union City, California, with a sales office in San Diego. They employ a full time staff of 17, in addition to seasonal employees.
Like most commercial print shops, PMI got its start in traditional offset and color work, with a focus on the real estate industry – a market they still service. Today, however, the majority of that work comes through their digital storefront. Through this storefront, they help agents create materials and sell properties. Their niche is digital printing, with a large percentage of work coming through print brokers and resellers in the B2B space.
“We saw a shift in the industry to print-on-demand and realized it’s where we needed to be in order to grow our business”, states Armando Pena, COO and self-professed Chief Cook and Bottle Washer, of PMI. “We still maintain a small offset press, but got rid of the large offset to concentrate on digital.”
This shift allows them to run campaigns with PURLs, as well as set up and manage storefronts for large, corporate clients. They also made a strategic move into the fulfillment. <<READ MORE>>
 
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“Once you start working in estimating, you realize your true costs. We can look at history, particularly in outsourcing, and it’s all in one place. We no longer need to run around and find information.”
Armando Pena, COO and self-professed Chief Cook and Bottle Washer, PMI
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By Courtney Saba – DPS Magazine
Web to print (W2P) systems serve print environments from in-plant operations to commercial printers. Depending on an organization’s clientele and particular needs, print providers benefit from a variety of features offered by W2P solutions, including workflow optimization, streamlined ordering, and automation.
In addition to the advantages these systems offer, print organizations must understand the investment required to get W2P up and running—from the initial system setup to employee and client training.
Successful implementations provide insight to printers considering adding or upgrading W2P. Here we profile four print providers that have successfully implemented W2P either as a standalone offering or part of their overall production workflow. Each company offers a unique scenario and incorporates W2P for different reasons.
Michigan Farm Bureau
Based in Lansing, MI, Michigan Farm Bureau was founded in 1919 and is the state’s largest general farm organization. It supports a variety of commodity agricultural sectors and is committed to representing, protecting, and enhancing the business, economic, social, and educational interests of its farmer members.
Throughout 67 county farm bureaus and more than 450 agents across the state of MI, the organization employs a staff of over 200,000. Within its departmental services division, the organization serves all of MI and incorporates a range of communication services from design and printing to finishing and mailing. <<READ MORE>>
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Happy In-Plant Awareness MONTH!
In-Plant Awareness is a campaign that was created by IPMA to help in-plant printing and mailing facilities generate more attention for services that they offer their parent organization.
In past years, this campaign was limited to just a week, but in 2016 it will be for the entire month of February!
Avanti wishes all of our In-Plant customers and friends a very happy In-Plant Awareness Week! #InPlantsRock
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The Ultimate Marketing Workshop for Printers – Solid Strategies for Sales Success
April 4, 2016 - Xploration 16 pre-conference workshop
Join Joanne Gore, Marketing Director at Avanti, alongside Deborah Corn, Principal at Print Media Centr, and Vanecia Carr, Director of Marketing, Printing & Publishing at Domtar, in this 5-hr workshop for printers, presented in conjunction with Xplor International’s pre-conference offerings for their Xploration 2016 Customer Communications Conference.
This workshop is designed to help printers navigate and conquer the challenges of selling print and reaching new customers in the today’s digital landscape through targeted messaging, marketing, and relationship-building strategies.
Join Avanti at Dscoop 2016 - Booth #328
April 14 - 16, 2016
Join us from April 14 - 16 in San Antonio, Texas as Dscoop kicks up their annual event to be filled with thought provoking education, conversations and ideas.
See what happens when we run jobs through Avanti Slingshot, back into the HP booth's SmartStream Production Center.
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Watch us demo a live integration between Avanti Slingshot and SmartStream Process Director.
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Jobs submitted to Avanti Slingshot (in the Avanti booth) will automatically appear in the SmartStream Production Center queue for processing via JDF (in the HP booth)
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All job details, such as jobID, customer, quantity, location of the file to print, substrate, imposition template, and JDF fold pattern, will remain in tact
Visit Avanti at Drupa
May 31 - June 10, 2016
Avanti is back at Drupa, showcasing award-winning Avanti Slingshot. Find us in the Ricoh Booth, Hall 08a/B46-1 & 2; and the HP booth, Hall 17/A01-01 & 15
Click here for Avanti's full list of upcoming events
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Did you know that Avanti customers have access to a virtual cornucopia of treats? Ok, maybe not a cornucopia…but we sure do have a heck of a lot of stuff!
Our vast knowledge base gives customers access to:
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Documentation and Release notes – For Avanti Classic and Avanti Slingshot
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Webinars, Demos and Videos – Our experts cover a wide range of topics from workflow to estimating
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How To and Tips – to help you get the most out of your Avanti installation
Schedule an Avanti Demo today!
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