October 2011

THINKSHOP CONVERSATIONS

10 Guidelines for Brainstorming Success

Whether you're in the Facilitator Hot Seat or part of the participant team, these 10 Guidelines will lead to more productive and engaging brainstorming sessions within your organization.  

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FEATURED BLOG POST

Bee Inspired Part 2 - Name Generation

Learn about ThinkShop's name generation process, play along with four naming exercises and send us your name ideas for a new honey product.

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ON OUR RADAR

Gourmet Street Food

Food trucks and stands are a cost effective way for aspiring chefs to find an audience.  While it feels like a contradiction to eat a gourmet meal on the street, the grilled steak with creamy mushroom sauce from Bistro Truck sounds pretty tasty!  Check out New York Street Food for a look at street food trends across the U.S.

THINKSHOP TIPS

Be Less Critical

When working with new concepts, reprogram your brain to Constructively Evaluate.  Practice this technique for a few hours every day.  You’ll quickly see the results and opt to use it as your default-thinking mode.  When faced with a new idea:

• Look at the positive aspects first
• Turn your criticisms into idea provoking statements by using the language How to or I wish.  “It’s too expensive” becomes “How to find alternative sources of financing.” “I don’t like the packaging” becomes “I wish for a streamlined package that produces less waste.”

Solutions spring from How to and I wish statements and new concepts will have a stronger chance of survivial.

ABOUT THINKSHOP

ThinkShop is a leading innovation consultancy specializing in new product development, vision and strategy creation and innovation training.