February 2013

		Featured Case in Accounting & Finance
		Ivey Cases Win in Six of 14 Categories at 2012 EFMD Case Writing Competition
		Opportunities in China
		New Director of Ivey Publishing

Selecting a Pharmaceutical Company from Northeast Asia for Investment (Simplified Chinese version)

Joe Clift, a co-founder and managing partner of private equity firm Blacksmith Partners LLC in New York, managed his company's emerging market funds for several industries. He planned to add one company from Northeast Asia to generate growth in his pharmaceutical industry portfolio, and had focused on three outstanding pharmaceutical companies: Takeda Pharmaceutical Company Ltd. from Japan, Dong-A Pharmaceutical Company Ltd. from Korea, and Sinovac Biotech Company Ltd. from China. All three companies had shown strong growth in their respective markets over the years. Japan, the number-one pharmaceutical drug consumer in Asia, was also the second-largest individual market in the world, behind the United States. Japan generated sales of $60 billion, which constituted approximately 11 per cent of the global market in 2006. Korea maintained a competitive domestic market share supported by an excellent national health insurance system and high research power. Korea was the fourteenth-largest drug consumer in the global market as of 2008. China, being one of the fastest-growing pharmaceutical markets, was the second-largest pharmaceutical drug consumer in Asia. With an ever-growing population of senior citizens in Northeast Asia, the managing partner predicted strong potential growth in drugs for chronic diseases in these emerging markets. Which company should Clift choose among these three companies, and why?

Learning Objective:
This case has been developed for classes such as intermediate financial accounting and/or financial statement analysis.

• To formulate ratios using financial statements and to make financial decisions concerning both accounting and investments.
• To calculate an array of financial ratios.
• To use the background of each company to analyze the factors affecting financial health and other types of issues in making an investment decision.

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We are pleased to announce that the following Ivey cases were winners in the 2012 EFMD Case Writing Competition. There were more winning cases from Ivey than any other business school in the world. Over 200 cases were submitted by authors from 30 countries to this prestigious case competition. The goal of the competition is to facilitate quality case writing involving European companies and institutions as well as topics concerning other geographical or subject areas which are generally underrepresented among available sources.

• Chabros International Group: A World of Wood, Paul W. Beamish, Bassam Farah (MENA Business Cases)
• Veja: Sneakers With a Conscience, Oana Branzei, Kim Poldner (Latin American Business Cases)
• Bayer CropScience in India (A): Against Child Labor, Charles Dhanaraj, Oana Branzei, Satyajeet Subramanian (Indian Management Issues and Opportunities)
• Launch of Durra: Women in Islamic Banking, Alexandra Roth, David T.A. Wesley (Euro-Mediterranean Managerial Practices and Issues)
• Danfoss - Global Manufacturing Footprint, Torben Pedersen, Jacob Pyndt (Supply Chain Management)
• Novo Nordisk: Managing Sustainability at Home and Abroad, Jette Steen Knudsen, Dana Brown (Corporate Social Responsibility)

Winning cases have been entered into the "Best of the Best" category and the overall winner will be announced in April. Congratulations to all!

The Ivey collection contains over 3,800 cases and 600 articles. Hundreds of these cases focus on issues specific to China and over 540 of which are available in Simplified Chinese. We are in the process of translating over 100 additional Ivey cases and have recently hired dedicated staff in China to respond to the increasing market demand.

To learn more about the opportunities in China, please contact our office.

In late January, Ivey Publishing welcomed Matthew Quin as its new Director. The latest member of the Ivey Publishing team joins the organization with a background in marketing, PR and communications.

“This is a very exciting role in an important part of the Ivey family,” notes Quin. “Ivey Publishing has a great team and publishes a world-class product.”

Quin joins Ivey Publishing from King’s University College where he established the communications and media relations department. He also brings experience from the non-profit and corporate environments.

"Ivey Publishing is a leader in the industry which is something that London and Canada should be proud of,” he continues. ”Ivey Publishing cases are used around the world and connect students and faculty to the latest business thinking and to the case method - I’m excited to be a part of the organization that does such important work.”

Many thanks go to Greg Yantz for his tremendous leadership and dedication during his tenure. We wish him all the best in his new role as Director, Admissions & Recruiting in the Ivey MBA Recruiting & Admissions office.