|
WELCOME TO THE APRIL 2013 NEWSLETTER!
In this issue:
Blog highlights from March |
Our other blog posts include:
Industry Insider: Online travel |
|
|
As recently as 2007 70% of UK travelers preferred booking off line. However there has been a clear transition from off line travel bookings to desktop/laptop and then, more recently, towards mobile devices.
In spite of the usually high value of travel sales a recent ABTA survey has highlighted that those between the ages of 15-24 (typically early adopters) 47% had used a mobile device to book travel overseas.
|
|
In a travel market saturated with a plethora of apps and mobile websites, if your mobile offering is difficult to use or slow you are turning away potential customers. The importance of having a great user experience on mobile platforms is more important than ever.
|
Customer experience & mobile commerce |
|
|
The strong growth in the number of smartphone users accessing online retail sites/apps in all manner of sectors presents both an opportunity and a threat for retailers.
To help you along here are some mCommerce user experience tips:
|
-
In a booking process provide a clear & well designed ‘first step’
-
Leverage mobile ui elements
-
In any signup or checkout process ensure errors in forms are clearly highlighted next to fields
-
Don't make 'signing up' mandatory for making purchases. Guest logins are an alternative
-
For more on this subject we recently released an mCommerce customer experience report
|
Invaluable apps for the urbanite |
-
Bus checker - Live UK Bus Countdowns to your mobile
-
London Bike hire app - Made by one of our consultants this app finds 'boris bikes' near your location
-
CityHook - Finds the best ground transport options between airports and city centres
-
Kayak - The mother of all travel apps, brilliant usability and awesome features
|
|
|
|
We are proud to announce the arrival of two new user experience courses. Ethnography and Interaction design and wireframing. Both of these courses are taught by our user experience consultants and are running for the first time this month.
|
|
|
I hope you had a lovely Easter weekend. Next month we'll be talking education, looking specifically at universities and their approach to user experience.
See you then!
 Gemma
Editor of Webcredible Monthly
Is there anything that you would really like to read or learn about? Follow us on Twitter and tweet us your questions with #webcredmore - then all you have to do is look out for it in our upcoming newsletters!
|
|
|
Come and learn from industry experts! Our 18 courses are run across 5 training streams:
Our training courses are held every 2 weeks in London and are fantastic, highly interactive with small class sizes.
|
|
