Motivating-Uncertainty Effect

Motivating-Uncertainty Effect

We're more motivated to reach a goal with an uncertain reward
 
Learn more
 
 
Uncertain Reward Loyalty Card

Foster greater loyalty

Learn how to significantly increase return rate with uncertain rewards.
 
Water bottle

Motivate good choices 

Understand why uncertainty helps people meet our health goals.
 
Cup of uncertain choc coins

Increase spending

Discover why we'll spend more working towards an uncertain reward.
 
 
 

Cognitive Lode helps you make better products by sharing the latest consumer & behavioural research.
 
 
         
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