Good afternoon,

Linked below is the July 2019 Domestic Tax Paid Estimate. Below find a few key points provided by our Chief Economist, Michael Uhrich:

• We estimate that consumer retail spending on domestically produced beer was down 0.2% during July.
• Domestic beer shipment volume was down 2.5% in raw terms.
• After adjusting for this July’s one extra selling day, July’s domestic shipment volume was down 6.8%.
• July’s decline in domestic shipments was driven primarily by consumer trade-up to imports and FMBs, including hard seltzers, as well as trade out to wine and hard liquor. Because imports and hard seltzers tend to be more expensive, less volume is sold.

If you have any questions, please contact Michael at either 202-737-2337 or muhrich@beerinstitute.org.

Cheers,

Jim McGreevy
President and CEO