Gift-giving contexts and alcohol
There are many situations in which giving a gift or showing a token of appreciation is required—birthdays and anniversaries, public and private celebrations, ceremonies and events.
Bottles of alcohol are often used as gifts that either recognise a person’s appreciation of drinking or else offer a “safe” present that doesn’t require too much investigation into that person’s interests and activities. Alcoholic products are also diverse in price to suit most people’s budgets.
Alcohol: the “safe” gift?
According to the 2010 National Drug Strategy Household Survey, 80.5% of Australians over 14 years consumed alcohol at least once over the previous 12 months. The survey also shows that:
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20.1% drink at levels that put them at risk of harm over their lifetime
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28.4% drink at levels that put them at risk of harm from a single drinking occasion at least once a month
Given the potential for harms, alcohol is not necessarily an appropriate gift and can be particularly inappropriate in certain contexts, such as:
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events like school functions, where children may be present
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individuals who for health reasons are not able to consume alcohol
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individuals who have a substance dependence problem.
The alcohol and other drug (AOD) sector has a responsibility to model responsible attitudes to alcohol, and part of this can be in the selection of gifts.
Alternative gift ideas
When alcohol is not the appropriate gift for a particular person or context, there are many alternatives that can be similarly appealing and affordable. The examples below could be used for birthdays, dinner parties or public events:
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chocolates or other sweet treats
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gourmet hampers
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“pampering” items such as candles or lotions
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music or books—or gift vouchers for these
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flowers
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vouchers for activities such as films or festivals.
So don’t contribute to Australia’s alcohol consumption statistics. Next time you find yourself heading to the bottle shop for a “safe” gift, think again, and celebrate or show your appreciation with one of these alternative gifts instead.
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