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Go Jägerhaus
Jägermeister will reveal its biggest festival activation to date at London's Field Day this weekend. The activation comprises four separate areas located in one main Jägerhaus that will offer festival-goers an immersive experience that changes from day to night |
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See Nivea
To promote sunblock use in children, skincare brand Nivea has created dolls that turn painfully red when exposed to harsh sunlight. The dolls were given to parents and children at the main beaches in Rio De Janeiro |
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Try Im2Calories
Google is developing artificial intelligence technology called Im2Calories, which aims to identify pictures of food posted on Instagram, and tells users the calorie count of their meals |
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Go Lipton Ice Tea
Lipton Ice Tea launched its Daybreakers experiential campaign this week, which aims to inspire people to make the most of their day with a series of surprising live events. The event series includes a 100m slip and slide behind King's Cross Station |
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Go London Riviera
The area around London's City Hall has been transformed into the London Riviera pop-up with food from Ceru Restaurant, supper clubs from chef Tom Kime and a number of drinks events including Ciroc master classes |
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Buy
Instagram made two big announcements this week - the social network will be opening up advertising to all brands, in addition to launching ads with "Shop Now" buttons and other messages that link outside the app so users can take marketable action |
