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Editor's note
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As a kid I sunk a lot of pocket money into trying to acquire a full set of Star Wars trading cards. So there is much that resonates in Louise and Martin Grimmer’s discussion of Ooshies, the plastic toys being peddled by Woolworths to encourage shopper loyalty. As Louise and Martin note, children are naturally drawn to collecting things, and collecting can be a very positive hobby.
But there are some very dark marketing arts being used to push psychological buttons when companies leverage children’s attraction to collectibles to advance their own commercial interests. It raises serious ethical questions about Woolworths’ commitment to family-friendly values.
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Tim Wallace
Deputy Editor: Business + Economy
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Top story
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Woolworths’ Ooshies promotion includes 24 different toys based on characters from the Disney film The Lion King.
www.shutterstock.com
Louise Grimmer, University of Tasmania; Martin Grimmer, University of Tasmania
The ethics of specifically targeting children with a collectibles promotional campaign are questionable.
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Politics + Society
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Tony Walker, La Trobe University
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Daryl Adair, University of Technology Sydney
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Business + Economy
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Greg Marston, The University of Queensland; Gaby Ramia, University of Sydney; Michelle Peterie, The University of Queensland; Roger Patulny, University of Wollongong
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Shiro Armstrong, Crawford School of Public Policy, Australian National University
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Environment + Energy
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Romane H. Cristescu, University of the Sunshine Coast; Anthony Schultz, University of the Sunshine Coast; Celine Frere, University of the Sunshine Coast; David Schoeman, University of the Sunshine Coast; Kylie Scales, University of the Sunshine Coast
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Alexandra Macmillan, University of Otago
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Education
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