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March 2014

Ivey Business School
Where the world looks for business cases

IN THIS ISSUE:
Award-winning Ivey cases
Publish cases with Ivey Publishing
Easily create and download your coursepack
Featured case in Marketing
New CaseMates available
Award-winning Ivey cases

In a recent case writing competition sponsored by the European Foundation of Management Development (EFMD), the following Ivey cases won top honours in three of the 15 categories:

Two additional cases received a highly commended mention from the judges due to their outstanding quality:

Congratulations to the authors and the Ivey Publishing team!

Learn how to publish with Ivey Publishing
Publish cases with Ivey Publishing

Ivey Publishing selectively accepts cases and teaching notes for publication from authors outside of Ivey. The results of the EFMD case competition, which drew hundreds of submissions from around the globe, demonstrate the benefits of Ivey Publishing’s discriminating and rigorous review process.

 

As a leader in the publication and worldwide distribution of business case studies, Ivey Publishing continues to foster the case writing process by providing an enriching and rewarding experience for authors that increases their exposure and meets their publishing goals.

 

Email us to learn more about our case publishing process.

Easily create and download your coursepack

Login to build your coursepack using your own content or select from the thousands of cases available in the Ivey case collection or any of the partner collections distributed by Ivey Publishing.

 

With content available in all major disciplines, we provide a vast assortment of material to build your coursepack that your students can download instantly from the Ivey Publishing website.

 

Need help? View the instructional videos or email for assistance.

Featured case in Marketing

Modifying Merida: Disney's 11th Princess (Simplified Chinese version)
Matthew Thomson, Seung Hwan (Mark) Lee, Nicole Schaad

When a well-known mass media corporation revises the image of a beloved and non-traditional movie character in a way that conforms to a physical stereotype, the female members of the viewing audience express their disapproval on a widespread scale. In the wake of the backlash, the company has a decision to make: Should it stick with the revised image, which has been deliberately redesigned to support an upcoming media campaign, or should it revert to the original image in order to appease the viewing public? The case presents both sides of the dilemma, revealing the psychological and commercial implications of using one image versus the other.

 

Learning Objective:

 

This case is intended for an introductory marketing course and is designed to be used as a supplementary material to stimulate discussion on body image. This case also provides opportunities for discussion on the topic of parasocial relationships (i.e., bonding with TV or movie characters or other mediated persona, such as radio personalities or celebrities).

 

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Visit New Cases to review more products available in Marketing.

New CaseMates available

Ivey cases have recently been matched to the following textbooks:

  1. Corporate FinanceRoss, S.; Westerfield, R.; Jaffe, J., 10/e (United States, McGraw-Hill Irwin, 2013)
  2. Financial Markets and InstitutionsSaunders, A.; Cornett, M., 5/e (United States, McGraw-Hill Irwin, 2012)
  3. Managing Information TechnologyBrown, C.V.; DeHayes, D.W.; Hoffer, J.A.; Martin, E.W.; Perkins, W.C., 7/e (United States, Prentice Hall, 2012)
  View all CaseMates  
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A selection of Ivey cases can also be purchased on iTunes as e-pub files for use on an iPad and other compatible devices where students can highlight and make notes directly on the document without violating copyright.

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With clear learning objectives, Ivey's comprehensive teaching notes provide extensive teaching plans which include discussion questions and supplemental readings to stimulate a lively class discussion and facilitate student analysis.

Ivey Business Journal reprints

Ivey Business Journal is published six times per year. Each issue is themed to focus on a different facet of management.

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Why Ivey Publishing

A leading producer of business cases, Ivey Publishing markets and distributes over 3,800 active products from the Ivey case collection which includes technical notes, videos and reprints from the Ivey Business Journal in all major business disciplines, to educators worldwide.

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Ivey in the news

Nicole Haggerty, Associate Professor and case author with the Ivey Business School was a recent recipient of the Innovation in Case Teaching Award presented by The Case Centre for her inspirational work in using business cases to bridge the gap between undergraduates at a business school in Canada and several African business schools.

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