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XO Communications: Evolved Messaging Around New Technology
A leader in IP telephony, XO Communications was introducing a suite of new products in the VoIP marketplace to address emerging business challenges and concerns around new technology investment. TDC recommended that XO take a prominent thought leadership position in its marketing to give prospects confidence that XO’s VoIP enabled them to easily evolve their current business communications to the new platform. Our “Join the XO Evolution” branding campaign invited audiences to see how XO VoIP technology could help them gain more control and flexibility over their telecommunications systems and save money. The campaign was rolled out across direct mail, print advertising, a web-based “VoIP Learning Center,” collateral materials, and more.
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