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GWRDC: Grape and Wine Research and Development Corporation

Grape and Wine
e-Newsletter

March 2014
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bullet   Articles 
bullet   Research outcomes 
bullet   Events 

In this issue

 

Articles

Cellar-brating Australian wine R&D

Every dollar invested in research to improve the performance of yeasts in wine generates $7.40 in returns to winemakers, according to an independent assessment commissioned by GWRDC.

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Post-harvest care and biosecurity key focus of national workshops

As vintage comes to an end, GWRDC is rolling out a new national workshop series aimed at helping growers make the most of post-harvest and best protect their vineyards for the long-term.

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Mapping decision-influences along wine industry supply chain

The marketing commandment of ‘know thy audience’ is not just about consumers – new research reveals that an understanding of 'audience' is critical along the supply chain.

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WA researcher awarded $22,000 to develop automated water stress detection tool

Dr Ramin Rafiei has won the $22,000 Viticulture and Oenology 2014 Science and Innovation Award for Young People in Agriculture, sponsored by GWRDC.

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The early influence of oxygen investigated

The role, timing and optimum amount of oxygen required during the early stages of red and white winemaking is the focus of a four-year AWRI research project.

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Workshops offer WA growers a closer look at their vineyard’s soil health

WA’s ongoing compost and mulch trials provide regional producers with information that can improve their nutrient and water use efficiencies.

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Phillip Laffer awarded Order of Australia Medal

GWRDC is delighted to congratulate current Board Member, Mr Philip Laffer, who has been awarded an Order of Australia medal for his significant service to the Australian wine industry as a winemaker, and to trade, marketing, and research and development programs.

Philip, an inspirational leader with a deep passion for his craft, currently consults for a number of business around the world and remains a highly respected mentor for Australian and international winemakers. Philip has been a significant and warmly familiar face in the Australian wine industry for 57 years and the GWRDC Board and Management are confident that he will continue to make an important contribution to the sector’s ongoing profitability and success.

 

Wine Communicators of Australia - Annual Lecture Series

Powering Social Intelligence for Business Growth

Wine Communicators of Australia (WCA) last week announced Paul Mabray, co-founder and Chief Strategy Officer of VinTank, as presenter of this year’s Annual Lecture Series. Paul will discuss the power of digital intelligence and how the social frontier can drive wine business growth. The lecture series will visit Sydney, Melbourne, Adelaide and Perth.

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Vineyard care workshops – Post-harvest management and biosecurity

Learn how to set your vineyard up for a great start to next season AND protect it in the long term.

Hear about the latest research and get useful tips about post-harvest management of vines on topics including: how to manage the impact of extreme weather on vine condition; successful strategies for vineyard irrigation and nutrient application; best-practice vineyard-management in preparation for next season.

Experts Dr Michael McCarthy, head of viticulture at the South Australian Research and Development Institute, and Dr Jason Smith, viticulture research scientist at the National Wine and Grape Industry Centre, will translate the latest research to allow better practice for post-harvest management of your vineyard.

The workshop will also include a presentation by Plant Health Australia and Wine Grape Growers’ Australia – introducing the new Biosecurity Manual for the Viticulture Industry and giving you specific information on what to do if you notice an unusual pest or disease in your vineyard.

The workshops run from 8:30am to 1:30pm and include morning tea and lunch and cost $10.00 per person. Individual workshop details and bookings are available online. 

 

Marketing Masterclass: What wine customers want

Professor Ulrich Orth is an international expert in wine marketing, wine business, tourism and consumer behaviour related to design and brands. On a flying visit to Australia, GWRDC secured him for four masterclass sessions in South Australia, held in February 2014.

Professor Orth discussed how to use your brand, your cellar door and your region to effectively engage with the people who should buy your wine.

Using Australian and international examples, attendees were taught to understand what attracts – and what turns off – potential purchasers.

Part one of a short video series summarising his presentation is now available. Watch online.

 

Winery Energy Saver Toolkit (WEST)

Do you want to save energy and costs?  Want to know how to do it easily?  If so, then download the Winery Energy Saver Toolkit (WEST) and related information.

In September 2012, the South Australian Wine Industry Association (SAWIA) received funding from the Federal Department of Industry's Energy Efficiency Information Grants Program to develop and deliver a user-friendly Winery Energy Saver Toolkit and expert guidance to the SA and Australian wineries. The project was a partnership with Zero Waste SA and provides wine businesses with the necessary ‘do it yourself’ tools and guidance to identify energy efficiency opportunities through equipment replacement and upgrades.

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Events

Upcoming grape and wine events

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