'Addicted to price promotions' - Seminar highlights

‘Addicted to Price Promotions’, a seminar hosted by GWRDC in early September 2013, served its attendees an inspiring insight into the world of pricing and promotions.

The seminar, presented by Associate Professor John Dawes from the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia, discussed price elasticity, price tiers and brand penetration and loyalty.

A number of key findings were gleaned rom the seminar including:
• Having a reasonable idea of price elasticity and whether promotions do better than breakeven is useful
• Shallow price promotions are better
• Cross-pack cannibalization is a problem
• Evidence shows promotions don’t drive future purchasing / product loyalty.

For more information on the presentation, please contact Kate Harvey, GWRDC General Manager, kate@gwrdc.com.au

Biosecurity preliminary project applications

The Grape and Wine Research and Development Corporation (GWRDC) invests in research, development and extension (RD&E) from vine to glass to support a competitive Australian wine sector.

Biosecurity is a priority research area in the GWRDC Strategic RD&E Plan 2013–17.

GWRDC invites applications for priority-driven, collaborative RD&E projects to commence in 2014–15 that address the priority area of biosecurity and lead to the development of diagnostic protocols for key exotic pests.

Preliminary project applications are due by Friday 11 October 2013.

For further information, please visit GWRDC Applying for funding or call Keith Hayes, R&D Program Manager, on 08 8273 0500.