The stuff you meant to read this week but didn't....

I don’t know about you, but I read more now than I ever have. I read at work, I read while I’m watching TV, I read when I’m walking down the street, I read while I’m waiting in line for coffee. And yet, I don’t seem to find enough time to read for pleasure…to relax..to spend more than a few fleeting moments taking in information instead of relaxing and reading for fun. That is what weekends are for.

I present for your reading pleasure some of the best (and most popular) stories from The Conversation over the last seven days. Relax. Enjoy. Read.

All the best,

Scott White

Editor

Your Weekend Reads

Trumps show how damaged personal brands can harm the business

Fang Wan, University of Manitoba

The Trump brand has taken a hit since Donald Trump won the U.S. presidency. The mistake? Failing to separate the businesses from the personalities.

Do cats purr when humans aren't around?

Jan Hoole, Keele University

Humans tend to associate cats purring with happiness, but in turns out they also purr when in pain, hungry and alone.

Border walls are ineffective, costly and fatal — but we keep building them

Elisabeth Vallet, Université du Québec à Montréal

Deadly, ineffective and generally fated to fall, border walls are multiplying and becoming the new normal in international relations.

A map that fills a 500-million year gap in Earth's history

Alan Collins, University of Adelaide; Andrew Merdith, University of Sydney

You would not recognise Earth if you saw it 500 million years ago - the lands, oceans, climate and life were all very different. Scientists now have a new map of the deep history of Earth.

Alternative currencies are the future: why it matters for development

Lorenzo Fioramonti, University of Pretoria

All over the world people who have been harmed by the conventional money systems are devising alternative currencies, challenging the centralised monetary policy approach.

Ces femmes autistes qui s’ignorent

Fabienne Cazalis, École des Hautes Études en sciences sociales (EHESS)

Les signes de l’autisme sont souvent moins visibles chez les femmes que chez les hommes. Il se manifeste aussi de façon différente, entraînant chez elles un sous-diagnostic de cette condition.

LGBTQ rights in mainland China looking gloomy after Taiwan’s new ruling on same-sex marriage

Meg Jing Zeng, Queensland University of Technology

Just as Taiwan legalised same sex marriage, China shut down the country's most iconic lesbian social media platform.

If we stopped emitting greenhouse gases right now, would we stop climate change?

Richard B. Rood, University of Michigan

Set aside the politics. If by some miracle we turned off carbon emissions immediately, how would the climate respond?