Editor's note

Like their counterparts around the world, Indian women come in all shapes, sizes and colours. Unfortunately, beauty standards in the country are less varied, with magazine covers graced by models with fair complexions, and a booming market for skin-lightening creams.

Neha Mishra and Ronald Hall took to the streets to find out why so many Indians dislike the colour of their skin.

Clea Chakraverty

Commissioning Editor

Top story

In India, a light complexion is associated with power, status and beauty, fueling an innovative and growing market of skin-bleaching products. Adam Jones/Flickr

Bleached girls: India and its love for light skin

Neha Mishra, Reva University of Bangalore; Ronald Hall, Michigan State University

Indian girls grow up in an environment where they are constantly reminded that fair is beautiful.

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