Lejos, a Finnish importer and marketer of international, high-quality foodstuff brands, used Stafix® for an in-store promotional campaign.
The campaign advertised hand-made Thai frozen food, packaged in convenient cubes.The stickers were used on freezers to gather consumer’s attention during the promotion.
Stafix® stickers are a perfect tool for POS-campaigns, especially in the frozen food sector. Stickers can be placed both in- and outside of freezers and coolers fast and easily.
“We were looking for a material which could be used on various surfaces and would be temperature resistant, so that we can use the stickers on and in the freezers. Traditional stickers with glue weren’t an option because we can’t be having glue residue on the glass after the campaign, as that is not an image we want to communicate to our customers” - Jouni Kesseli, Product Group Manager at Lejos Finland