Dead or Alive - The Entrepreneur's Guide to Modern Marketing
Hi ,
I hope you're well and business is booming. In this issue, you'll find out which marketing strands are dead and which are alive. Enjoy.
Anything I can help you with, just give me a buzz on 01698 239360.
Have a great day, . Speak soon.
Best regards,
Stephen
p.s. for a coffee and a chat about your own e-flyer, get your demo here
Dead or Alive
Radio is dead.
TV is dead.
Newspapers are bleeding.
Direct mail is dead.
Strategic alliances are dead. (Companies are struggling to find prospects for themeslves, never mind giving commission-based referrals to their alliances)
Directories are dead.
These are some stark statements from the experts about the state of Scotland's businesses' marketing. Marketing strands aren't dead. They've evolved. It's natural and it's exciting. We just have to get a grip on modern marketing and change our tactics for today's environment.
We know that traditional Interruption Marketing has lost it's effectiveness. We don't want to be sold to during our favourite TV shows anymore. Rather than watching the ads while we're waiting for our movie to begin at the cinema, we're interacting with our contacts on our smartphones or talking with our friends (sitting next to us or online).
Every demographic has now gone digital and we have to reach them by their preferred means: by laptop, smartphone, iPad, PC, iPhone.
Modern marketing is about interaction. Digitally and face-to-face, it's no longer about selling. It's all about interaction not interruption.
What does it mean for business owners?
"I keep getting told to build relationships. I don't want to marry them, I want to sell to them!"
Social media is never seen from a business owner's point of view. Yes, as customers we love it and it's given us control and information. However, as businesses, we're not so sure.
The average business in Scotland has only 2 or 3 lead generation strategies (and usually one of these is word-of-mouth). Most business owners regard Social Media as unprofessional and "for the kids". In a nutshell, it's social. However, when you view it as your Interactive Database, it becomes your most powerful marketing tool to reach your market and target new prospects.
Imagine an Interactive Database
Put it this way: how many contacts have you built up over the years you've been in business? What would it mean to you to reach them instantly? These are marketing strands without gatekeepers. Now is the best time to get in touch with your old database!
Can I ask, how many of you haven't looked up your copy of Yellow Pages this year? And how many of you haven't looked up Google this year?
What does that tell us about which marketing strands are going to work for our own businesses? Your website, your e-mail campaigns, twitter, linkedin, facebook, youtube
- online media is now one of the most important ways to build your business. Get your Excel, ACT, Outlook or Goldmine database imported to the above and, hey presto, you'll have your Interactive Database! How powerful is word-of-mouth going to be online for you?
Top of the Tree
Email is the hightest ROI marketing channel getting £45.06 for every £1 spent. As of January 2011, email has now become the preferred communications channel for businesses. It beats all traditional and digital direct marketing vehicles.
Your e-flyers can fly out to all of your Twitter followers, all of your Facebook contacts, are automatically available on your website and can incorporate Youtube (I call them v-flyers).
The reality is, we need a new marketing and sales process. The old way was Phone, Mail, Phone, Meeting and Convert. Always Be Closing!
Right now, we need more marketing touches, more sales interaction. As Brad Sugars says,
"What is selling? Nobody wants to be sold to. From now on, selling is professionally helping people to buy".
Convince and convert. Email, tweet, connect on LinkedIn, phone, email relevant info, tweet, meet, email a recap of their needs, phone, and so on to convert.
When superbrands like Coca Cola tell us they need their prospects to see it, touch it and taste it at least seven times before they sell an 60 pence can of coke, then we need a few more touches to sell our own products at a few hundred or a few thousand pounds.
Convince and Convert
The old-fashioned 'Always Be Closing' tactic has given way to the modern 'Convince and Convert'.
Radio is alive. You are now your own radio station.
TV is alive. You now have your own TV Channel.
Newspapers are alive. You are now your own newspaper.
Direct mail is alive. You are now your own e-mailing house.
Alliances are alive. You come highly recommended.
Directories are alive. You are now connected to the biggest directory in the world.
I'll repeat what I said at the beginning. Marketing strands aren't dead. They've evolved. It's natural. And it's exciting!
Your E-flyer Package
You will get:
- your e-flyer design;
- total control with your content management system;
- hot prospects with your reporting system;
- full training (which takes just over an hour); and
- help and consultancy.
Compare your e-flyer packages here
Get your e-flyer before 20th May 2011 and you'll get The Secret Formula for Email Marketing.
Take action and get results
Call Stephen now on 01698 239360 to arrange a coffee, a chat and your e-flyer demo
or get your e-flyer demo online here
|
