Club Soda: What NOT to do on social media

+ How to make remarketing work for you

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Hi there,

Welcome to Club Soda: August 2016. This month, we celebrate winter drawing to a close by giving you the tools to ramp up your remarketing strategy in time for the warmer months.

We also look at what not to do on social media, and take a peek into the Facebook chatter and Google search habits of ordinary Australians. Curious? Read on...

Cheers,

Sally, Isaac, Lani & Sarah

5 EASY WAYS TO ACE REMARKETING

Ever wondered how you can keep the interest of your website visitors long after they've left your website?

Enter remarketing. This advertising technique allows you to advertise on other websites to customers who have already engaged with your brand. Here's how to boost your remarketing ad conversions.

WHAT NOT TO DO ON SOCIAL MEDIA

Social media has become an amazing digital marketing tool for brands. It's a fantastic way to instantly get your message across to your customers and promote your products and services.

But with power comes responsibility.

Check out our list of some of the biggest mistakes you can make on social media.

INDUSTRY INSIGHTS

What's Trending: July 2016

In July, the election results, Pokémon GO and Wimbledon were top of mind for Aussies on Google and Facebook. Check out the rest of July's trends.

Instagram's new feature: Stories

Have you seen Instagram lately? It's looking a lot like Snapchat. You can now share 'Stories' on your profile in a slideshow format. Read more.

Interested in reaching new customers on Facebook?

Let’s do it!

STAT'S HOT

Skimping on social media customer service? 53% of people say they are more likely to shop with a business they can message directly.

Facebook IQ