Must-have trade resources for 2026.
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Building momentum together in 2026
Throughout 2025, we shared memorable experiences, strengthened industry connections and helped drive record-high visitor expenditure across NSW.
Over the past year, we delivered an extensive calendar of workshops, trade events and immersive famil programs across our regions. From the coastline to wine country and the outback, these interactions proved invaluable in strengthening relationships, sharing insights and building strong foundations for the year ahead.
As you begin crafting itineraries in 2026, we encourage you to make the most of our dedicated trade resources below, designed to support your business and keep you informed of new and inspiring commissionable experiences across NSW.
Thank you again for your support throughout 2025 and we look forward to working together to showcase NSW’s evolving tourism offering in 2026.
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Key resources for selling NSW in 2026
As you plan for 2026, be sure to make the most of our trade resources:
Commissionable products: Ready-to-book NSW experiences.
Commissionable agritourism experiences in NSW: Find out more about the diverse agritourism experiences across NSW that are commissionable and ready to work with travel distributors.
Discover newsletter editions: Stay updated on the newest commissionable products, events, and opportunities. Last year’s editions covered an exciting mix of themes: luxury, families, nature and wildlife, Aboriginal experiences, sustainability, unique stays, culinary and agritourism, and summer, ensuring you always had fresh inspiration at your fingertips.
Destination NSW Content Library: Images, videos and editorial content showcasing destinations and experiences across NSW to support your marketing and sales efforts.
Happy itinerary planning, we hope these resources spark some fresh ideas!
Explore Sydney Fish Market
Following the grand opening of the new Sydney Fish Market, a series of new and updated bookable tours have launched, alongside expanded Sydney Seafood School experiences including chef masterclasses, cooking classes, a wine bar, restaurant and amphitheatre.
SOCCEROOS MATCH CONFIRMED FOR SYDNEY: China PR will face Curaçao at Accor Stadium on matchday, before the CommBank Socceroos take on Cameroon. Learn more
WILDERLUXE SHOWCASES REGIONAL VISITOR ECONOMY GROWTH IN ACTION: NSW Minister for Jobs and Tourism Steve Kamper visited Reflections Lake Keepit and Wilderluxe luxury glamping. Learn more
RECORD BREAKING NEW YEAR'S EVE FOR SYDNEY HOTELS: Occupancy reached 95.4 per cent on 31 December and the average daily rate was the highest on record in the market. Learn more
NSW VISITOR ECONOMY SMASHES $59 BILLION EXPENDITURE TARGET: Visitor expenditure surged to $59.4 billion in the year ending September 2025, up 7.3 per cent year-on-year. Learn more
Our Destination NSW Distribution Development team is here to support your business with any queries or needs you may have.
Contact the team on distribution@dnsw.com.au
