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Newsletter #32

November 2017

What's Making News?


Cleveringa lecture 2017: 'Smart City Solutions for the City of the Future'

On the 16th of November, our annual Cleveringa lecture took place at the Chau Chak Wing building of the University of Technology Sydney (UTS). This year, Netherlands Consul-General in Sydney, Willem Cosijn, invited the Dutch born Professor Rob Roggema to give a presentation on ‘Smart Urban Solutions for the City of the Future’.

Professor Roggema studied landscape architecture at Wageningen University & Research (WUR). He is an internationally renowned design-expert on sustainable urbanism, climate adaptation, energy landscapes and urban agriculture. Roggema was appointed Professor of Sustainable Urban Environments at the UTS School of Architecture in 2016.

During the fascinating lecture, Roggema gave an understanding of the possible threats and issues cities have to deal with now and in the future. For instance: How can cities become more ‘resilient’ to unexpected changes and implement new urban developments? He also spoke about the concept of ‘Smart Cities’, which focuses on building cities of the future by incorporating smart technologies. Roggema did this in a comprehensible manner, by showing examples of how, for instance, Dutch cities like Amsterdam and Rotterdam successfully implemented smart urban solutions. He also shared some of his students’ fascinating and creative ideas on new urban developments for the so-called ‘Third City’ in the precinct in the far west of Sydney.

For successful ‘Smart Urban Solutions’ the three concepts of the ‘Resilient City’, ‘Smart City’ and the ‘Third City’ have to be linked together and complement each other by sharing knowledge, according to Roggema.


Get ready for Christmas with Dutch golden aprons by WITLOFT

After the success of their unisex leather aprons, Dutch brand WITLOFT launched a new limited edition golden apron exclusively for women this November. The golden colour is both festive and fun, making the piece one to show-off in the kitchen while preparing the family’s favourite meal. This one off, stylish apron makes for the perfect Christmas gift.

Along with the full women’s collection, available in five different colours, the gold apron is hand crafted from high quality vegetable tanned leather from the Netherlands. Carefully constructed to form around the body, the aprons comfortably fit the wearer while protecting their clothing.

The five classic styles are available online now with the golden style launched in November. So, make sure your household star baker gets the appreciation they deserve with a WITLOFT exclusive golden apron this Christmas.

Visit the webshop

Dutch Tech sector goes Down Under

From 15 to 20 October a group of ICT entrepreneurs from the Netherlands visited Sydney to explore the Australian market for business opportunities and new partnerships. The mission was commissioned by the Netherlands Enterprise Agency and the Consulate-General of the Netherlands in Sydney.

The report of the fact-finding mission to Australia is now available for download. It's very interesting for Dutch companies that want to invest in Australia, but also for Australian companies that want to invest in the Netherlands. It provides you with the insights of the mission’s participants, information and facts about Australia and observations per organisation that was visited during the mission.

Among the participants were Dutch Datacentre Association, Dutch Hosting Provider Association, Usabilla, Q Makelaars, NieuweStroom, ibBooster and Human Insight.

Download report here

Making our future flood proof: a workshop develop by Deltares

The Brisbane Urban Environment Education Centre (BUEEC) has included the ‘Sustainable Delta Game’, developed by Deltares, in their STEM Horizons program for high achieving Year 10 geography students. The ‘Sustainable Delta Game’ is a one day workshop that allows students to investigate the effects of flooding on urban areas.

During the workshop, the students explore current flood mitigation in Brisbane in a scavenger hunt through the grounds of the Queensland University of Technology (QUT) and the Botanic Gardens. After gathering information, the students look at developing and implementing a sustainable water management plan for a 100 year period in a computer modelled environment.

STEM stands for Science, Technology, Engineering and Mathematics practice and education. The program was set up to ensure that young Australians will be equipped with the necessary STEM skills and knowledge in the future. After all, some of the fastest growing occupations nowadays require these skills and knowledge.

Read more

Immerse yourself in Dutch transport innovation

From 24 to 30 June 2018, the Institute for Sensible Transport is organising a Dutch transport innovation study tour. This study tour is developed for Australian transport and land use planners, and includes field trips and engaging lectures by leaders in Dutch transport and land use planners. It will showcase some of the success stories that have made the Netherlands a hotbed of transportation innovation.

The study tour focuses on the lessons that can be translated into an Australian context. Although it is impossible to ignore cycling in the Netherlands, this study tour will have a much broader view. It will take the full set of transport options in the country into account.

Tour through recent streetscape enhancement projects on key Amsterdam streets, visit the HQ of one of the world’s most innovative rail operators and bike through innovative new suburbs. Online applications are closed due to a high level of interest in the event. However, if you're interested in the study tour you can get in touch with Dr Elliot Fishman via

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Dutch uni involved in designing new high-tech glasshouse in Sydney

Dutch Wageningen University & Research has designed Western Sydney University's new National Vegetable Protected Cropping Centre! Researchers are giving horticulture a modern twist, with a new AU$7 million glasshouse at the University of Western Sydney.

An excellent example of collaboration between an Australian university and Wageningen University and Research, a world leader in agri & food research and development and academic education.

The Netherlands is a power house when it comes to agri & food and horticulture. With only the size of 2/3 of Tasmania and being the second largest exporter in the world, this tiny country feeds the world! Innovation, knowledge exchange and collaboration are key drivers for the success of the Dutch industries.

The grown vegetables are not for own use; all vegetables produced in the massive structure are currently donated to Foodbank charity and research.


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Adyen report: Future of Retail Australia

To help retailers gain a deep understanding of the Australian market, Adyen published a new report on Australia’s retail landscape. Adyen is a technology company that provides advanced payment solutions to more than 4,500 customers including Facebook, Uber, Airbnb, Netflix, KLM, For this new consumer research the company surveyed over 1,000 Australian shoppers to uncover:

  • Where Aussies are shopping
  • The effects of the Amazon fever
  • The impact of retail tech
  • The real influencers of shoppers’ buying decisions
  • What shoppers want in the future

According to this study, one in three Australians (32%) have abandoned an online purchase because the payment process took too long. Furthermore, delivery charges seem to be a major gripe, with 52% of Australians saying they’ve abandoned an online purchase because these costs were too high. Read more on some of the report’s conclusions in Ayden’s article.

Download report here

Atlas Programmed Marine delivers crew to Solstad Ichthys project

In 2017, Solstad Offshore was awarded a subcontract with McDermott for the provision of light construction vessel services. The CSV Normand Reach was deployed to the Ichthys gas field development off the west coast of Australia. 

Solstad reached out to Programmed Marine and the Atlas team in Perth to source a specialist crew. “The majority of the crew on board Normand Vision and Normand Reach were  Australian and the rest were Norwegians; the entire Australian crew was provided by Programmed and Atlas.

Atlas spoke to Managing Director of Solstad Offshore Crewing Services, Odd Skei, to discuss the project. Click below to read the full article.

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Randstad reimagines recruitment with 'human forward' strategy

In the age of artificial intelligence, apps and big data, job seekers are increasingly frustrated with the automation of their job search - which is fundamentally built on human connection.

Leading recruitment and HR services specialist, Randstad, is bringing humanity back to the tech-driven world of human resources with the launch of its new business strategy - Human Forward. The new direction is designed to solve candidate and client frustrations by cleverly marrying high tech processes with the humanity inherent within talent acquisition.

For more information on Randstad’s Human Forward approach click below.


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What's Happening?


The Smart City Expo World Congress 2017 & Amsterdam's award for circular economy

From 14 to 16 November, the Smart City Expo World Congress 2017, where representatives from over 700 cities around the world are gathered, took place in Barcelona. Smart City Expo World Congress 2017 comprises six general themes: circular economy, healthy urban living, living lab, safety and security, mobility, and resilience.

The Netherlands was strongly represented with its own Holland Pavilion. Lots of international guests, including a large delegation from Australia, visited the Holland Pavilion, talking to Dutch representatives of cities, businesses, and start-ups. Australia and the Netherlands strongly collaborate in the field of Smart Cities, with 9 MoU’s signed between Australian cities and the Dutch led Global Smart Cities and Communities Coalition (GSC3). Take a look at the first day of the Holland Pavilion. Paul Budde, Managing Director of BuddeCom, was present in Barcelona and wrote an interesting article about the Dutch Australian Smart City collaboration.

To top off the Dutch presence at the event, the City of Amsterdam was awarded for its circular economy program. In 2015, Amsterdam was the first city in the world to commission a study into the opportunities of circular economy. The study showed that circular economy creates new activity, has a positive economic impact and directly contributes to a sustainable society. Amsterdam has an excellent position for circular economy and is ahead of other cities around the globe within this field. The Amsterdam region has countless entrepreneurial and innovative citizens, start-ups, knowledge institutions and companies that already implement circular economy.


Websites Ministry of Foreign Affairs


For Dutch people abroad: (NL) (EN)

For foreigners interested in NL: (EN)

If you're interested in investing in the Netherlands you can check out the website of the NFIA.


Consulate-General of the Netherlands in Sydney


Level 23, Tower 2 - 101 Grafton Street (cnr Grosvenor street), Sydney, Australia Bondi Junction NSW 2022

T: +61 2 8305 6807