The Weekly Times spoke to our Director of Policy and Government Relations, Sam Lawrence, on the EU Parliament’s decision not to restrict plant-based meat labelling. Sam explained, ”Plant-based meats in supermarkets today have highly visible product qualifiers that define their content. Terms like ‘vegie’ and ‘meat-free’ indicate a plant-based product’s contents, paired with terms such as ‘burger’ and ‘mince’ that define their utility."
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