🧠 Industry Intelligence
✋ How The Financial Times got more than 78,000 replies to a survey... Reader data is so important. Check out this case study in how it's done.
🧵 A productivity thread, written by AI.
⛰️ NYT: Are we past peak newsletter? (no)
🚼 Brian Morrissey: The rebirth of magazines.
📩 How this 27-year-old earned $220 million by sending out a newsletter.
😣 Simon Owens: Why Patreon is struggling.
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📊 Don't miss our report on newsletter ad spending trends so far in 2022.
🌱 Growth Intelligence
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🆙 "In 7 months, I've grown to 26K followers on Twitter & 9K on LinkedIn."
💍 Engagement Intelligence
🆓 The 1 ‘must’ for how to start a paid newsletter.
🧪 A free subject line tester.
🔔 How publishers became addicted to the traffic hit from news alerts.
💰 Sponsorship Intelligence
🤖 Digiday: Why some of the largest publishers are breaking up with ad tech middlemen.
😐 Adweek: Semafor woos advertisers with promises of depolarization.
🗞️ Josh Spector on how to sell newsletter (classified) ads.
The Classifieds
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Who's Sponsoring Stuff Now:
Elsewhere, "a flexible and socially conscious travel company with an impact-driven approach and direct-to-consumer model," sponsored The Points Guy on Oct. 22.
SailGP, "created to engage and excite global sports fans year-round," sponsored Fantasy Life Newsletter on Oct. 22.
Yogi Tea, "a holistic approach to wellness," sponsored Morning Brew on Oct. 22.
Findem, which "turbocharges talent acquisition with AI from search to hire," sponsored Strictly VC on Oct. 22.
Bitrise, "a mobile DevOps platform built around industry-leading mobile CI/CD and DevOps tooling," sponsored iOS Dev Weekly on Oct. 21.
LocknCharge, "solutions to meet your mobile device management needs," sponsored SmartBrief on EdTech on Oct. 21.
Cresset Catalyst, "a Boutique Family Office and Private Wealth Management firm serving CEO Founders, Entrepreneurs, Partners, Wealth Creators, HNW and multi-generational families across the nation," sponsored They Got Acquired on Oct. 21.
Pond Technologies, "a Canadian technology company with applications in pollution abatement, nutrition, the food, and cannabis industries," sponsored Kiplinger Investing Weekly on Oct. 21.
EnergyFunders, "the world’s largest online investment marketplace, disrupting the energy industry by evolving the way capital investment and energy projects come together to generate more profitable commerce," sponsored Exec Sum on Oct. 21.
Sponsor Spotlight: Pela
Pela develops products like phone cases and sunglasses that are made of environmentally sensible materials. They're certified climate neutral and are a certified B corporation. Our tracking shows them running in a small, good-news newsletter. They're a great fit for any general-reach publishers as well as newsletters that cover environment and sustainability.
