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The Legendary Pacific Coast


Under the 2020 National Tourism Industry Potential, Destination NSW tourism industry’s target is to increase annual overnight visitor expenditure to $36.6 billion by 2020. Currently, TLPC spend (YE Dec 2014) is $4.669 billion or 57% of it’s target of $8.186 billion. Growth has continued to increase and is anticipated to gather further momentum in 2015 and beyond. An improving global economy, weakening Australian dollar, and realisation of increased investment will assist our Tourism 2020 goal.



TLPC redeveloped website was launched last October. To keep it fresh, further enhancements will be added later this month including an interactive map on the front page, easier navigation and prominent positioning for your Legendary Deals and a new menu item highlighting transport options along the route.

Welcome to TLPC partners for 2015 -2016. Can you check that your online listing is correct and if there are any changes let us know at who are going into the guide will receive an email shortly from our creative agency, Well Creative confirming if you wish to have the same advertisement as last year or new material. 



TLPC Workshops commencing 28 July to 6 Augustclick here for full list of dates and venues.

China Now, understand the changing consumer trends relating to Chinese travellers.
International Ready, will present case studies, market insights, practical tips and the latest trends in travel distribution.
Social Media, with tips and tricks to maximise the results of your social media dedication, broaden your reach and learn about TLPC’s past & future campaigns.
FREE for Legendary Pacific Coast Partners, $75 for non partners includes Entry Level of TLPC. Book at or phone (02) 6585 9324.

Other online tools that you might not be aware of that were promoted during the May TLPC and Destination NSW Info Workshops



TLPC in market:
Sydney Weekender Social Media promotion was highly successful attracting 8230 views on the Competition Entry page of TLPC website.
TLPC Take a Breath of Fresh Air Wotif Campaign stage 2 commenced 9 June for two weeks featuring over 50 accommodation deals and offers. Wotif have reported an increase in bookings from this time last year. It was also a great way to get the TLPC brand out to 1.5 million subscribers.
Out and About with Kids TLPC Mid North Coast winter feature is out directing visitors to TLPC web. Featured Pages: 22-25 & 124-129

Upcoming Cooperative Opportunities:
Get Up and Go Spring edition for TLPC Central Coast and Hunter partners. Media opportunities will be distributed in August. For more info contact
Spirit magazine for Spring media prop for the Northern Rivers TLPC partners is currently being distributed, for more info contact Sonia Fingleton

You can be part of this great line-up of promotional opportunities, for FREE by submitting a Legendary Deal for TLPC website now.
Click here to upload your Legendary Deal.



RACQ magazine journo Deb Eccleston travelled TLPC at the end of June compiling an ‘animal/wildlife' focused itinerary.
Channel 10’s Off Road Adventure Show filmed two shows of Byron and Northern Rivers Hinterland going to air early July.
Carla Grossetti travelled TLPC for an Out and About with Kids feature on the Mid North Coast section of TLPC.
Canadian cyclist Rudy Pospisil will be cycling TLPC in September/October filming a documentary for international distribution, and national and international media interviews.
YHA Australia has confirmed Emma Fehon (Instagramer) and Air New Zealand Ambassador and creator of international travel blog Completely Wanderlust will travel TLPC in March 2016.
Media/famils info, contact Sonia Fingleton at
Melbourne Housewives will be filming an episode on TLPC later this year.



It’s that time of year again when the whales are travelling The Legendary Pacific Coast. Wild About Whales is a key coastal visitation campaign for the NSW National Parks and Wildlife Service. Launched in May, the 2015 campaign is performing well with many great accommodation deals and offers, and lots of whale sightings logged through social media and the Wild About Whales smartphone app. Or put a link to TLPC whale trail on your website



ATE was a great success with TLPC delegates collectively having over 200 appointments. TLPC in partnership with DNSW also hosted an afternoon tea prepared by Nambucca Valley indigenous chef and TV personality from Wild Kitchen Clayton Donovan.
TLPC Expedia NZ campaign with Destination NSW is now in market.
TLPC Flight Centre UK campaign is leveraging off and extending the significant buzz generated from Destination NSW’s recent Suitcase Party in London.
TLPC/STA Travel campaign promoting surfing, working holidays, road-trips and adventure via video and poster displays across 51 STA retail stores in the UK, digital advertising, blog and social media posts and newsletters to 1.8 million STA travel subscribers.
Australia’s Best Drives collaboration between US based tour wholesaler, About Australia; Australia’s Great Southern Touring, TLPC and Sydney-Melbourne Touring Route launched Stage two. Stage one has already delivered more than 392 room nights with a combined value of $308,000 after a one week Australia’s Best Drives Roadshow throughout New Mexico, Arizona and Texas.



The North Coast Tourism Awards nominations are now open. Submissions close 5pm 13 July, 5pm. To enter go to The Gala Awards Night will be held 15 August in the Byron Shire at Byron at Byron Resort and Spa. If you missed the workshop and would like a copy of the presentation contact To coincide with the Awards, this year the Byron Tourism Symposium will commence the day before on 14 August starting 1pm. Finishing Saturday afternoon, the event will include guest speakers, tours and a welcome dinner. For more information contact The Bangalow Music Festival will be on too so you can make a real weekend of it.



If you would like us to include you in the August newsletter, send info to Belinda Novicky at

Port Macquarie Fishing Charters come deep sea fishing and catch amazing snapper like THIS running at the moment!!!
Elements at Byron is the region’s newest luxury beachfront resort. Private beach villas nestle amidst 22 hectares of absolute beachfront paradise.
Ballina Fine Wine & Food Festival is on 10th, 11th and 12th July, showcasing a fusion of the best produce, products and restaurants the reigon has to offer
Big4 Holiday Parks has introduced an International Park Pass. It provides 7 nights access to a powered site at any of BIG4’s 180 world class holiday parks.
Ramada Shoal Bay Resort have a whale of a time with their Whale Watching Package with Tamboi Queen Cruises from just $175 per room per night.
Yuraygir Walking Experiences is open for business. The 4-day Yuraygir Coastal Walk from Angourie south to Red Rock - along sandy beaches and across rocky headlands, through heathland and forests, showcasing diverse ecological communities, unique flora and fauna, within a 65km stretch of largely undeveloped coast.
Salt Village Wedding Expo will be held 15 August
Byron Beach Café experience why it is a national award winner with its new $35 two-course seasonal lunch menu served with a glass of wine available Monday to Friday and changes on a daily basis.
North Coast Holiday Parks Moonee Beach is cooking up a storm with its new accessible kitchen with uninterrupted views.
Currumbin Wildlife Sanctuary sooo cute, is opening their Koala enclosure to guests for a unique and informative Koala experience.
Murray’s Craft Brewing Co celebrates American Beer Month Festival starting from 4 July, offering 7 USA themed beers.
Squeaky Gate Retreat and B&B cosy up this winter with their winter specials to include free two course evening meals if you stay two consecutive week nights.
Nova Cruises and Premium Bus Services have a new full day 11 hour tour pick up and drop off from Sydney CBD.
Byron Bay Cookies has new 125g retail touches available in all time favourite Dotty and Rocky Road. Available from Shop 3, 4 Jonson Street, Byron Bay.
YHA Stay at these great locations along The Legendary Pacific Coast and take up these special YHA offers while you’re there!
Sample Food Festival is in its 5th year and shaping up to be the biggest one yet on Saturday 5 September at Bangalow Showground.
Jagundami Guest Retreat is offering stay three nights and pay half price on your third night.
Mavis’s Kitchen restaurant and accommodation at the base of Wollumbin-Mt Warning, founded on the principles of sustainability, local community and care for the environment, has just installed a 20kW solar power system to make the business completely self-reliant for its day-time energy requirements.
Pacific Dunes Golf Club is running a competition for golfers playing a round of golf before 30 September to win a trip for two to the 2016 PGA Masters in Augusta, USA.
Visit Camden Haven has a new website and video being launched this month.
Myall Community Arts and Crafts Centre get going to classes and try your hand at any of the multitude of artist pursuits from Monday to Friday. The shop selling unique goods made and produced by the members is open 7 days.
Irukandji Shark and Ray Encounters touch, feed, and even swim with sharks, rays and other weird and wonderful marine creatures with education and conservation playing a large role in the attraction.
TreeTop Adventure Park Central Coast has opened 17 brand new challenges including 5 flying foxes, climbing wall, 3.5mtr ladder, wobbly and horizontal ladders.
TreeTop Adventure Park Newcastle has new adventures including suspended rafts, square track, skipping ropes/plank combo, hanging plank bridge, twisted bridge and spider web.
Carobana Confectionery celebrates their TripAdvisor Certificate of Excellence in Hospitality.
Glenworth Valley following the success of the Bear Grylls Academy is the new two hour package – Bear Grylls Half Day Experience.
Bonny Hills Body and Beauty has a new product called Skinstutt 5 A Day to create your skins perfect match with a $20 consultation.
Eco-tours with Jeannie Lawson uses her 30 years of experience and growing passion to lead enlightening eco-tours accompanied by inspiring stories and environmental education.
Casino Truck Show revs up with the event this year moving to the main street for the first time, save the date… Saturday 8 August.
Skydive Australia and Skydive the Beach and Beyond will get you jumping with their great tandem skydive deals on their website.
Park Beach Holiday Park Coffs Harbour has received a TripAdvisor Certificate for Excellence three years in a row.
Raffertys Resort Lake Macquarie is hosting its cross country marathon starting and finishing at the resort on 11 July.
Quest Serviced Apartments, Newcastle now has Foxtel available in all apartments free of charge.
Moonshadow Cruises Indian themed night cruise Mumbai Madness is on 1 August.
Go Sea Kayak Byron Bay is now paddling the Brunswick River with their two types of Nature River Tours.
The Golden Swan, an iconic Tweed River Vessel that has conducted River and Rainforest Cruises to Tumbulgum since 1987 is undergoing a complete transformation to reflect that yesteryear including the tablecloths being replaced with past and current newspaper articles highlighting the history of the local area.
Sydney Lakeside joins NRMA Holiday Parks giving holiday makers a choice of six NRMA Parks to stay at along Australia’s east coast.