johnson banks | did this
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Hi

Welcome to the New Year’s edition of johnson banks did this: an update on projects, thoughts, and articles about us and our work in the last 6 months or so. (If this arrived by mistake, just unsubscribe and apologies for the intrusion). Feel free to forward to others who might enjoy it, or want to subscribe. And, of course, give us a call if there’s something in your life that needs rebranding

So who are Unicef here for?



We’ve been working with Unicef in the UK, helping the organisation clarify what it stands for and why it’s here. In research less than 40% of people associated them with children. We had to change that – and give them a clear fundraising platform to take forward.

European Bank for, er, what exactly?



We’ve been helping the small business team at the European Bank for Reconstruction and Development explain their work. It meant finding a core idea that can work across 18 languages, in over 30 countries, and a visual and verbal toolkit to match. Have a look and see how we got on.

Data can change the world


We’ve rebranded the pioneers of open data, Open Knowledge. With their punchy manifesto and identity drawn from live data, they’re ready now to take on the world.

Mlinda: means change


Mlinda are based in Paris, with a Swahili name, and projects in India. Luckily, we’ve managed to help them clarify exactly who and what they are with this radical brand identity.

From child to child


Child-to-Child are a small charity, but we gave them a big and beautiful idea.

Museums: meet branding


How museums can begin to understand the branding process: read our thoughts here.

Latest thoughts

High Five

In a UK-wide poll of our creative peers, johnson banks was in the top five. Not bad...

Indian roots

Michael Johnson looks closely at Indian design and sees individuality emerging

Getting all possessive

We had a lighthearted look at how all those retailers want to be your friend

Brand mapping

The recurring patterns we’ve been observing over the years in our brand workshops

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