Thursday 24 March 2016

Chinese New Year bigger and better than ever before

This year’s Chinese New Year has resulted in a record number of Chinese visitor arrivals, up 15.2 per cent on the same holiday period last year - making it New Zealand’s biggest Chinese New Year to date.

Tourism New Zealand Chief Executive Kevin Bowler says the organisation is delighted with the result.

“When we compare the two weeks either side of the actual New Year’s day, which fell on 8 February this year, we welcomed 51,200 Chinese visitors – that’s 6,770 more than we did in 2015 – setting another new record for China. Read more here.

The New Zealand Tourism Dashboard is a one-stop shop for all information about tourism. It brings together a range of tourism datasets produced by MBIE and Statistics New Zealand into one easy-to-use tool.

NZ Story Workshops

Every business has a great story to tell … But often it’s not being as told as well as it could be. This hands-on NZ Story workshop will help you develop your story so you can stand out from the competition, close sales and win new business. Learn more and register here.


Northland iwi set to benefit from Māori development business program

Aspiring business majors in Te Tai Tokerau are set to benefit from a Māori development business programme.

Incoming student Anaru Kaipo says he believes the programme will help his Ngāpuhi people prepare for the post-Treaty Settlement environment. “I believe this programme will help us obtain the skills necessary for Māori and iwi economic development, an area where Ngāpuhi is moving towards in coming years,” says Kaipo.

The University of Auckland will deliver the course over two years at the new Waitangi Museum. Read more here.

Te Hui Ahurei a Tūhoe goes high-tech this Easter

A partnership with Vodafone means Tūhoe festival organisers and volunteers will have access to a range of connected devices at this year's Te Hui Ahurei a Tūhoe. Tablets, smartphones and a fast mobile network will be provided, making the festival a high-tech affair this Easter.

The biannual three day festival comprises kapa haka, cultural debates, sports events, food stalls and much more. More than 20,000 people attend the festival. A reliable telecommunications network is very important as it gives the community the chance to freely share their Tūhoe Ahurei festival experience in real time with whānau across the world on social media platforms, such as Facebook and Twitter. Read more here.

Regional Tourism Indicators - February

MBIE have released the Regional Tourism Indicators (RTIs) for February 2016. The RTIs are based on electronic card transaction data and provide regular updates on both international and domestic tourism expenditure at a regional level.

International Visitor Arrivals

Produced by Statistics New Zealand and sponsored by Tourism New Zealand, the IVA is a monthly report that includes detailed tables and graphs of monthly and annual data showing the number and characteristics of visitor arrivals. Most of the data is presented by country, for a selection of major source countries of visitors to New Zealand. Read the statistics for February 2016

ComCom says no-no to Easter Sunday surcharges

As Easter approaches, the Commerce Commission is reminding businesses that if they choose to charge additional surcharges, these must be clearly disclosed and the reasons for the surcharge accurately described to avoid breaching the Fair Trading Act. Read more here.


Learn more about China FITs

A series of free regional workshops are being organised by MBIE for tourism operators to learn more about the research on China FITs and how they can apply the findings to add value to their businesses.

They are being tailored to the regions where they are being held and the content will include: Why Chinese visitors find our ordinary their extraordinary, why not all Chinese FITs are the same and who to target, how tourism businesses can develop and optimise their offers for Chinese FITs, the importance of tourism businesses connecting with Chinese FITs by developing unique stories about their offers, how to build on Chinese interest in travelling to New Zealand year-round and discovering new areas, and how tourism businesses can develop digital and communication plans to build connections with Chinese FITs. Find out more and register your interest to attend here.

PATA Travel Mart

Attracting over 1,000 delegates from more than 60 countries, PATA Travel Mart is Asia Pacific’s premier travel trade show, featuring unparalleled networking and contracting opportunities to help travel and tourism organisations access decision makers, meet new clients, expand their networks and build or maintain existing relationships. Find out more and register here.

Picking the low hanging fruit marketing opportunities

Low hanging fruit is an expression that refers to picking the fruit on a tree that is very easy to reach. In other words the fruit is right in front of you as its 'low hanging." In business the same principle applies.

Before you race off and look for new markets to reach, new products to sell or new marketing strategies to try, take a closer look at your business.

Ask yourself 'Do I have some very easy sales I can make right now that I am missing out on?' Read more here.


Planning for Inbound Success

Together with the Tourism Export Council, this is a guide to working with New Zealand Inbound Operators. Read it here, or email us to request a hard copy.

Listing on

A presence on can help grow your business by connecting you with consumers considering a visit to New Zealand. A key role of the website is to drive qualified traffic to you. There is no charge for listing on - update your details, or list here.

Regional Economic Activity Report

Explore your region - look at international visits,  visitor spend, economic performance, and more.

Your business on Māori Tourism's website

As a Māori tourism experience, we want to ensure you are exposed to thousands of visitors to New Zealand via our site - it is free to list and the site will have lots of other valuable information for both visitors and Māori tourism experiences. Email Amy to list on the updated site, which will be live very soon.


The NZ Māori Tourism team: Hoki-mai Chong, Alyse Lynch, Lee Beazley, Amy Hodgkinson, Simon Phillips, and Pania Tyson-Nathan.

NZ Māori Tourism
PO Box 5038, Lambton Quay,
Wellington 6145 |  P +64 4 474 4682 
Mezzanine Floor, Seabridge House,
110 Featherston St, Wellington 6011