Dear 

Pureprofile Limited announced today their General Offer via ASX BookBuild is open.

Pureprofile is a global profile marketing and insights technology company, which enables consumers to create and manage their online consumer profiles which are then enriched and monetised using proprietary big data technology.

ASX TICKER CODE: PPLXBB

TOTAL OFFER: $12,119,425.00
AVAILABLE VIA ASX BOOKBUILD: $1 million
ISSUE PRICE: $0.50 (Fixed Price) for one (1) share
UNDERWRITER: Blue Ocean Equities Pty Ltd
TECHNICAL LEAD MANAGER: Pershing Securities Australia Pty Ltd
STAMPING FEE: 2%
ACCESS: All brokers can access via ASX ticker PPLXBB
OFFER OPEN: Friday 10th July, 2015
OFFER CLOSE: Friday 17 July, 2015 (NB. The Company reserves the right to close the offer early)
MINIMUM ALLOCATION AMOUNT: $2,000 ($1,000 increments thereafter)
INVESTMENT MAXIMUM (CAP): $100,000

For further information see the Pureprofile Limited Prospectus

How do brokers participate in this offer?

Download the A-B-C Broker Bidding Guide

1. Make sure your clients have read the Prospectus
2. Have your clients enter the once-off ASX BookBuild Client Agreement
3. Place bid(s) using the ASX ticker PPLXBB, as you would in the secondary market.
4. You can place bids individually by client, or as a block.
5. Settlement will occur via the CHESS Primary Market Facility.
6. Invoice Blue Ocean Equities for your stamping fee allocation.

Visit www.onmarketbookbuilds.com or email if you require any further information

The offer described in this notice relates to the issue of new securities by the Company. A disclosure document for the offer is available and can be obtained from the Company’s website. The offer of securities will be made in, or accompanied by, a copy of the disclosure document.  A person should consider the disclosure document in deciding whether to acquire the securities. Nothing contained in this message and/or any attachment(s) constitutes a recommendation, endorsement, solicitation or an offer to buy or sell any securities.