Partnerships push New Zealand’s profile abroadCampaigns promoting New Zealand as an outstanding visitor destination reached more than 1.2 billion people globally last year, Associate Minister of Tourism Paula Bennett says. Tourism New Zealand’s international PR and media efforts resulted in more than 22,000 stories about New Zealand generated over the year to June 2015. “This is the equivalent of around 60 stories a day in our key target markets and has supported the achievement of three million annual arrivals, announced last week,” says Mrs Bennett. Read more here.
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Beyond 'haka, hongi and hāngi' tourismThe organisation that represents Māori tourism operators says visitors to Aotearoa are wanting more than just a "haka, hongi and hāngi" experience and are now looking something more meaningful and authentic. According to a recent tourism industry report, New Zealand is on the verge of a tourism boom with overseas visitor numbers expected to increase over the next 10 years. Chief executive of NZ Māori Tourism Pania Tyson-Nathan said many Māori tourism operators were taking an innovative approach and offering manuhiri more activity choices. Read more here.
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Air wars: Air New Zealand slashes fares ahead of Jetstar arrivalAir New Zealand has fired some heavy shots in what's shaping up as an intense regional air fare war. Figures show the airline slashed lead-in fares earlier this month just as Jetstar prepares to enter the market. Air New Zealand has had a stranglehold on the regional
aviation market for years and lead-in fares have dropped by up to 40 per cent on dozens of routes ahead of Jetstar's announcement next month of where it will fly. Eight destinations are being considered by Jetstar for the initial launch phase: Hamilton, Rotorua, Tauranga, New Plymouth, Napier, Palmerston North, Nelson and Invercargill, with the first flights due to take off in December. Read more here.
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