UK based specialist insurance broker Principal insurance will shortly begin offering policies to riders in the Republic of Ireland. Speaking to MAG Ireland, Aly Dixon of Principal said the firm will initially focus on modern and classic motorcycle insurance but that there are plans to expand the portfolio to cover other specialist niches. MAG Ireland welcomes the addition of another broker in the Irish market, a move which is sure to widen the choice available to Irish riders. Commenting on the launch, MAG Ireland P.R.O. Victor Donnelly said: Coming as it does at a time when the motorcycle sector in Ireland is recovering from the worst effects of the recession, this is a hugely positive development and a vote of confidence in the Irish market. Explaining Principal’s decision to enter Ireland now, Aly Dixon said: It’s time for change, particularly in the bike market which has become staid, lacking in any real
competitive edge. We’ll naturally be competing on price but placing a real emphasis on delivering a genuinely personal service because we feel that’s what the market is sorely lacking. MAG Ireland was responsible for opening up the Irish motorcycle insurance market when, back in 2002, we asked the Competition Authority to investigate after repeated failures by the Government to address the monopoly which then existed. As a direct result of our actions the market was opened up in 2004 and today Irish riders have a greater choice than ever before. With the arrival of Principal insurance, that choice will soon be wider still.
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