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Newsletter #31

October 2017

What's Making News?


Dutch ICT delegation visited Sydney: fact finding mission exploring the Australian market

Last month, a delegation of entrepreneurs from the Netherlands visited Sydney, NSW. The delegation consisted of Dutch companies and industry groups in the field of ICT and digital infrastructure. During their trip, they explored the Australian market for business opportunities and new partnerships. The mission was commissioned by the Netherlands Enterprise Agency and the Consulate-General of the Netherlands in Sydney.

On Monday the 16th of October, the Dutch delegation had a breakfast meeting with Nicoline van Cann of the Consulate-General. After a warm welcome, Nicoline spoke about the Australian (ICT) market, Australian government programs aimed at innovation & startups and services of the Consulate-General in Sydney. In the evening the Dutch delegation was invited by Consul General Willem Cosijn for a barbeque dinner with Australian entrepreneurs in the field of ICT and digital infrastructure. There, the Dutch delegation met with local business representatives and spoke about future possibilities.

The next day, the Dutch delegation visited several companies and Sydney’s Spark Festival. This is Australia’s largest gathering of innovators, entrepreneurs and startups. During the remainder of the mission, more company visits followed as well as presentations by Austrade and the North Sydney Innovation Network.


Australian fashion meets Dutch technology

One of Australia's top online fashion stores, Showpo, announced that it's partnering with Dutch FinTech scale-up Adyen to provide flexible payment options to fuel its international expansion. Adyen is already the payment platform of choice for companies like Uber, Spotify and Facebook.

"Adyen's name has been synonymous with top brands disrupting the industry globally," says Michel van Aalten, Country Manager AUNZ for Adyen."
We understand Showpo's needs as a fast-growing business, and look forward to helping drive more global customer conversions for the brand."

Adyen is just one of the many success stories of Dutch startups making it big worldwide. The Netherlands consistently ranks as one of the most innovative countries in the world, with a thriving startup scene throughout the country.  Click here for an overview of innovative Dutch startups.


Read more on Adyen

Embracing tall buildings in the right way is critical to Australia

“As Australian cities continue to grow rapidly both in population and global importance, we will see more tall buildings being developed to meet the needs of residents, commercial tenants and retail’’, says Anthony Venturini, Managing Director Buildings and Urban Development Australia Pacific, Arcadis.

The company released ‘The rise of vertical cities and tall buildings: lessons for Australia’, a paper discussing how Australian cities can and should ensure their buildings are commercially successful, seamlessly linked to mobility, integrated with urban habitat and a catalyst for dynamic, resilient cities of the future. The paper details seven critical success factors that must be considered to deliver the best output for Australian tall buildings.

Arcadis is the leading global Design & Consultancy firm for natural and built assets and was founded in the Netherlands.


Read full report

Dutch furniture brand launches innovative new design

In June this year, PROOFF launched the JoinTable. JoinTable is a new design for workspace furniture by Bert Masselus. PROOFF is an innovative Dutch company with a unique furniture portfolio designed for progressive workspaces.

The JoinTable is a high table with integrated seating, which you can fold down to create four cushioned seats. Closed, the standing table accommodates even more space for impromptu meetings. Indoor as well as outdoor, the JoinTable is a great asset for workspaces and public spaces alike. Perfect timing for the Australian Spring and Summer.

PROOFF is currently distributed in Australia by 'Living Edge: Furniture for Life', an Australian furniture supplier committed to authenticity in design. 'Living Edge: Furniture of Life' is available in Sydney, Melbourne, Brisbane and Perth.


Read more

ORTEC joins UN Global Compact initiative

ORTEC announced that it officially joined the United Nations Global Compact initiative. The company, originally founded in the Netherlands, signed a declaration to respect the UN Global Compact’s ten principles for corporate sustainability in the areas of human rights, labour, environment and anti-corruption. In doing so the company has committed itself to supporting and promoting the principles.

Michael van Duijn, CEO of ORTEC: ”We view our commitment to join the UN Global Compact initiative as a mandate to align our strategy and activities towards the sustainability goals and vision of the initiative. Since our foundation in 1981, ORTEC’s purpose has always been to improve the world using our passion for mathematics. We want to empower organizations globally with mathematical optimization technology and advanced analytics to optimize their world and contribute to a more sustainable society’’.

Read more

Dutch-Australian bike brand opens new pop up store in Sydney

Premium Dutch-Australian bike brand Lekker Bikes has opened a pop-up store at Sydney’s newest food and lifestyle precinct Kensington Street, Chippendale.

“We wanted to immerse ourselves in Sydney’s urban environment and knew, with our flagship across town in Surry Hills, that our customers were already big fans of the Kensington Street hub.” says global brand manager, Niels Bark.

The Lekker pop-up store is located at Shop A1, 2 - 10 Kensington Street, next to Spice Alley, Chippendale and will be open daily from 10:00am to 6:00pm until January 1st, 2018. The inner-city store offers a selection of the brand’s new and classic models including industrial designer and Lekker founder, Meindert Wolfraad’s newly revised Amsterdam collection.


Read more

Dutch firm wins prestigious Australian design award

During its annual Design as Strategy Forum, one of the most respected design and business gatherings in the Asia-Pacific region, Good Design Australia announced Business Models Inc as the recipient of the inaugural ‘Design Pioneer Award’.

Brandon Gien, CEO, Good Design Australia said: “Business Models Inc is not only an embodiment of innovation in business, but it has also worked tirelessly to share these insights and tools with other businesses around the world.’’

The international strategy and design company, founded and headquartered in the Netherlands, was recognised for its leadership in the field of ‘strategy design’ and its democratisation of design thinking tools. It has helped to kick start the role of design in strategy around the world, creating many of the tools and canvasses that are now used by startups and Fortune 500 companies alike.

Read more

What's Happening?


Bridgestone World Solar Challenge: From Innovation to Commercialisation

On the 13th of October, the event ‘Bridgestone World Solar Challenge: From Innovation to Commercialisation’ took place at Victoria Square, in the midst of the solar cars that successfully completed the 2017 challenge. It was organised by the Low Carbon Economy Unit in the Department of the Premier and Cabinet, and the Consulate-General of the Kingdom of the Netherlands in Sydney.

The event celebrated the achievements of the Dutch and South Australian Solar Teams and discussed the importance of commercialisation of innovations resulting from 30 years of the Bridgestone World Solar Challenge. The Minister for Sustainability, Environment and Conservation the Hon. Ian Hunter and Ambassador of the Kingdom of the Netherlands, Her Excellency Mrs Erica Schouten welcomed almost two hundred guests. Key-note speaker Ton Backx reflected on his experiences working with Dutch solar car start-up Lightyear. After his presentation there was an in-depth panel discussion followed by a Q&A session with members from the South Australian and Dutch Solar Teams.

“The Netherlands stimulates commercialisation of innovations by facilitating collaboration between government, universities and the private sector’’, said Her Excellency Mrs Erica Schouten.

See the 2017 race results

Websites Ministry of Foreign Affairs


For Dutch people abroad: (NL) (EN)

For foreigners interested in NL: (EN)

If you're interested in investing in the Netherlands you can check out the website of the NFIA.


Consulate-General of the Netherlands in Sydney


Level 23, Tower 2 - 101 Grafton Street (cnr Grosvenor street), Sydney, Australia Bondi Junction NSW 2022

T: +61 2 8305 6807