Friday 15 July 2016

Tourism NZ's new campaign featuring Oscar winning filmmaker James Cameron

In this latest venture, James Cameron displays his passion for New Zealand, fronting a video shot in some of the country's most beautiful spots.

As well as being Hollywood’s highest earner, responsible for the two highest grossing films of all time, Titanic and Avatar, James Cameron is an internationally recognised explorer and adventurer. He and his family moved to New Zealand four years ago, dividing their time between here and California. He describes New Zealand as ‘my kind of country’.

James Cameron in 100% Pure New Zealand is a key part of Tourism New Zealand's marketing and PR activity for the year ahead, complementing the Every day a different journey campaign.

Māori Tourism Quarterly

For the past couple of years we have surveyed the Maori tourism whanau and one of the most consistent messages is the need to interpret the tourism and economic data so businesses can better plan, look for opportunities, and identify future markets. We have been particularly fortunate to partner with BERL to help us do exactly that. Whilst our focus is on Māori tourism it is also important to look more broadly across the sector and economy to provide context. Read the July 2016 edition here.

NZ Māori Tourism's website

As a Māori tourism experience, we want to ensure you are exposed to thousands of visitors to New Zealand via our website - it is free to list and the site has lots of other valuable information for both visitors and Māori tourism experiences. Email Amy to list your experience.


TINZT Tourism Academic Scholarships 2016

Entries are now open for the TINZT Tourism Academic Scholarships 2016.

We award up to three $2500 tourism scholarships each year to go towards the recipient’s first year of tertiary education fees.

The scholarships are open to all young New Zealanders who have completed NCEA Level 2 and are planning to start tourism relating tertiary study in 2017. These scholarships provide financial support and help open doors to a future fantastic career in tourism. Applications close 3 October 2016. Read more and apply here.

Please don't change' - US travel blogger's glowing tribute to the kindness of Kiwis

In an open letter to the people of New Zealand, an American travel blogger has taken it upon himself to express his sincere gratitude for an attitude he describes as helping him see the world with "new eyes".

From Rochester, New York, Lucas Barber and his wife Lisa, bought one-way tickets to New Zealand, sold their house, resigned their jobs and set about travelling the world. They have documented their travels in Aotearoa in several posts but their latest post is a tribute to the people of the land and the generosity and kindness they consistently encountered with Kiwis.

He propounds one of the reasons for the renowned laid-back Kiwi attitude is that "it does not appear that you have succumbed to living in a state of fear of others as many of us do in the US. Perhaps this is the  Māori influence and their culture of helping anyone that figuratively and literally shows up at their door." Read more here.

Manifesto urges councils to grasp the tourism opportunity.

Tourism Industry Aotearoa’s Local Government Manifesto 2016 says communities across the country can reap even greater economic and social rewards from international and domestic visitors if councils grasp the opportunity.

Releasing the Manifesto this week, TIA Chief Executive Chris Roberts says it highlights the economic contribution domestic and international visitors are already making to regions in every part of the country.

“Tourism in New Zealand is an $82 million per day industry. Only a fraction of that spending actually occurs in places commonly considered tourism specific, such as hotels and attractions – the balance takes place in cafes, bars, supermarkets, petrol stations, farmer’s markets, vineyards and other local businesses.” Read more here.

Exchanging ideas on tourism

In 2016 TIA will be discussing tourism and exchanging ideas in six locations across the country. 

These one-day events provide an important forum to discuss the issues, challenges and opportunities facing tourism businesses as well as connecting local businesses with industry leaders. These discussions are focused on business learning, with practical tools and tips to take away and implement in your organisation. Read more and register here.


Poutama have released their latest newsletter - read it here.

Card spending up - lift in home, tourism spend

Spending on credit and debit cards in New Zealand rose in June, led by increased spending on durable goods.

Retail spending rose 1.2 percent in June, seasonally adjusted, after a 0.3 percent decline in May, Statistics New Zealand said. All six retail industries recorded gains in the latest month, the first time since March 2015. The biggest increase was felt in durable goods, where spending advanced 1.4 percent. Actual sales were up 6.8 percent in June from the same month last year.

Consumer spending is being underpinned by record low interest rates and an expanded population due to record high migration and tourism levels. Read more here.

Fewer New Zealanders in motels and hotels in May

For May 2016 compared with May last year, domestic guest nights were down 6.4 percent, with motels and hotels accounting for most of the fall. In contrast, international guest nights were up 9.7 percent, with gains for stays at both hotels and motels. Overall, total national guest nights for May 2016 were down just 0.4 percent on May 2015. Read more here. Accommodation Survey: May 2016


Listing on

A presence on can help grow your business by connecting you with consumers considering a visit to New Zealand. A key role of the website is to drive qualified traffic to you. There is no charge for listing on - update your details, or list here.

Māori Tourism Quarterly

One of the most consistent messages we receive from the Māori tourism whānau is the need to interpret the tourism and economic data so businesses can better plan, look for opportunities, and identify future markets - so we've partnered with Berl to produce the Māori Tourism Quarterly newsletter. Read it here.

Get figures for your business collect data from all over New Zealand. Discover the information that can help your business make smarter decisions and succeed.

Planning for Inbound Success

Together with the Tourism Export Council, this is a guide to working with New Zealand Inbound Operators. Read it here, or email us to request a hard copy.

The New Zealand Tourism Dashboard is a one-stop shop for all information about tourism. It brings together a range of tourism datasets produced by MBIE and Statistics New Zealand into one easy-to-use tool.

Regional Economic Activity Report

Explore your region - look at international visits,  visitor spend, economic performance, and more.


NZ Māori Tourism
PO Box 5038, Lambton Quay,
Wellington 6145 |  P +64 4 474 4682 
Mezzanine Floor, Seabridge House,
110 Featherston St, Wellington 6011


The NZ Māori Tourism team: Hoki-mai Chong, Alyse Lynch, Lee Beazley, Amy Hodgkinson, Simon Phillips, and Pania Tyson-Nathan.