Friday 12 August 2016

 PATA Global Insights Conference 2016

This year's conference in Auckland on 30 September focuses upon the theme 'Exploring Connectivity'. Connectivity through all aspects of destination industry development will be explored by an impressive line-up of international experts and thought leaders representing organisations such as IATA, CAPA, Airbnb, Greś et Delebasi, OAG Aviation and ADARA with panel discussions once again moderated by a senior TV business anchor from BBC World News. View the programme and book now here.

Data for business

If you want customer or industry data for your business, Statistics NZ can help. They have lots of free data that could help your business – so have a browse, and contact us if you need help finding what you're looking for.

Try the Market Mapper tool to find out where your customers are. By selecting variables such as age, income, and family type, you can find the areas where most of your customers live.

Try QuickStats about a place for more information on customers by area. Learn more here.

NZ Māori Tourism's website

As a Māori tourism experience, we want to ensure you are exposed to thousands of visitors to New Zealand via our website - it is free to list and the site has lots of other valuable information for both visitors and Māori tourism experiences. Email Amy to list your experience.


Hiring Employees for the upcoming season

Creating an employment agreement is an important step when hiring staff. It’s a legal requirement to have a written agreement for each person you employ — just a handshake, or other informal contract, is not enough.

A written agreement is also a great foundation for an employment relationship. Both you and your employee know where you stand. And if there is a disagreement, you both have rights and protection under the law.

This tool guides you through the steps to create an agreement for each of your employees. You can tailor your agreements to fit each role and the needs of your business. Learn more here.

IP Mātauranga Māori

Mātauranga Māori (most commonly translated as Māori knowledge) encompasses the body of knowledge originating from Māori ancestors. It includes the Māori world view and perspectives, as well as Māori creativity and cultural practices including Te Reo, the Māori language.

Intellectual property rights help ensure that Māori culture and traditional knowledge is recognised and respected. It also gives rights to benefit commercially while preventing exploitation or inappropriate use. Find out more here.

Too many tourists in New Zealand? The numbers tell a different story

Almost every day, our newspapers and news websites carry stories about tourists causing traffic problems and road accidents, or about freedom campers despoiling popular locations by using them as lavatories. One of the underlying messages is that the country is being overrun by visitors.

But is this really true? Visitor statistics for other countries of a similar population size to New Zealand suggest otherwise. And, indeed, they suggest that New Zealand really ought to be able to accommodate a lot more visitors. Read more here.

Ngai Tahu Tourism buys Queenstown's top helicopter business

Ngai Tahu Tourism, one of the country's biggest tourism operators, has bought Glacier Southern Lakes Helicopters and plans to offer luxury services and scenic tours. 

Chief executive Quinton Hall said the helicopter business was an "ideal fit" for Ngai Tahu Tourism and would enhance its experiences in the region. Read more here.

New Zealand Business Number

The New Zealand Business Number (NZBN) is a unique business identifier that will help reduce the time and energy businesses spend providing government the same information in different ways.

Right now every company registered in New Zealand has an NZBN – by the end of 2016 NZBNs will be allocated to other kinds of businesses including sole traders, charities and partnerships. Find out more here.

The Spring Fling, Central Hawke’s Bay
September & October

The Spring Fling is a series of 20 standout events that capture the essence of springtime in Central Hawke’s Bay. 

Kicking off with the iconic ‘Central Hawke’s Bay, The Festival’ – a four day hill top celebration of art, markets, food and wine – to events giving you a unique chance to experience history, homesteads, cycling, music, adventure, hunting, wine and dining.  The Spring Fling events span from Otane to Takapau, Tikokino to Porangahau, so come and experience the best Central Hawke’s Bay has to offer this Spring.

Check out all the events and book your tickets today at


Tourism NZ Chief Executive Resigns

Tourism New Zealand Chair Kerry Prendergast has confirmed the resignation of Chief Executive Kevin Bowler after almost seven years leading the Crown Entity.

Kevin leaves on 28 October 2016 to join Frucor Beverages Limited as its New Zealand CEO.

Kerry says Kevin has transformed Tourism New Zealand into a high performing, digital-led, integrated marketing communications business with a clear mission and values that are shared by all its staff. Read more here.

Tourism Awards Dinner

Tickets are on sale now for the New Zealand Tourism Awards Dinner, to be held in Auckland on Thursday 29 September. Buy your ticket here.

Guest nights rebound in June

For June 2016 compared with June last year, domestic guest nights in the North Island rose 13.9 percent, following a 5.7 percent fall in May. Total national guest nights for June 2016 were up 11.9 percent from June 2015, with North Island domestic guest nights accounting for half of this increase. Read more here. 

Worksafe Guides for Adventure Activities

WorkSafe is constantly updating available tools and resources on their website. Check out the ones for Adventure Activities.

Guide to Te Ture Whenua Māori reforms

This guide explains the important parts to the reforms of Te Ture Whenua Māori and what these changes mean for Māori land owners.


Listing on

A presence on can help grow your business by connecting you with consumers considering a visit to New Zealand. A key role of the website is to drive qualified traffic to you. There is no charge for listing on - update your details, or list here.

Māori Tourism Quarterly

One of the most consistent messages we receive from the Māori tourism whānau is the need to interpret the tourism and economic data so businesses can better plan, look for opportunities, and identify future markets - so we've partnered with Berl to produce the Māori Tourism Quarterly newsletter. Read it here.

Get figures for your business collect data from all over New Zealand. Discover the information that can help your business make smarter decisions and succeed.

Planning for Inbound Success

Together with the Tourism Export Council, this is a guide to working with New Zealand Inbound Operators. Read it here, or email us to request a hard copy.

The New Zealand Tourism Dashboard is a one-stop shop for all information about tourism. It brings together a range of tourism datasets produced by MBIE and Statistics New Zealand into one easy-to-use tool.

Regional Economic Activity Report

Explore your region - look at international visits,  visitor spend, economic performance, and more.


NZ Māori Tourism
PO Box 5038, Lambton Quay,
Wellington 6145 |  P +64 4 474 4682 
Mezzanine Floor, Seabridge House,
110 Featherston St, Wellington 6011


The NZ Māori Tourism team: Hoki-mai Chong, Alyse Lynch, Lee Beazley, Amy Hodgkinson, Simon Phillips, and Pania Tyson-Nathan.