PRESS RELEASE: Finnish entertainment company starts collaboration with football giant LaLiga

Finnish company HILLA Entertainment has started collaboration with LaLiga, one of the largest football leagues in the world.

HILLA Entertainment's event concept, Football Triathlon, has been popular in Finland for years. The Football Triathlon event format combines traditional sport and the hugely growing e-sports in a new and fun way. In the tournament the teams compete during the same day with each other in three forms of the most popular sport of the world - traditional football, table football and virtual football.

A collaboration event, Football Triathlon x LaLiga , will take place in Helsinki on Saturday, 31th of August 2019. The traditional football will be played in Töölön Kupla in forenoon and table football & virtual football games will be played in Casino Helsinki’s Fennia Hall during afternoon and evening. The 20 teams in the tournament will be named according to the names of the LaLiga teams and the virtual game sections will be played with PlayStation 4 console by the LaLiga teams. The winner team of the tournament wins a trip to Madrid to watch LaLiga game.

- The original idea behind Football Triathlon came from the organizers' own hobbies and love for the culture of football. The first test tournament was held in Tampere in the autumn of 2011 and during the student exchange in Spain the dream of something bigger began. Our goal is to grow Football Triathlon to an international phenomenon that would bring as much joy to the fans of football culture around the world. We are very excited and proud of this collaboration tournament with LaLiga and our sponsor PlayStation. We feel really honoured that one of the world's biggest football leagues and video game console developer wants to collaborate with us, says Robert Niva, CEO of HILLA Entertainment Oy.

- With this collaboration, LaLiga aims at increasing its huge number of international and Finnish fans making them experience great moments, and bringing LaLiga closer to the finnish market. We do think the Football Triathlon x LaLiga tournament is a great activation for this purpose, says Gorka Herrero, LaLiga's representative in the Nordic countries.


For more information:

Robert Niva
CEO, HILLA Entertainment Oy
robert@hillaentertainment.fi
+358 40 739 2770
hillaentertainment.fi
footballtriathlonxlaliga.com

HILLA Entertainment Oy
HILLA Entertainment is a Finnish entertainment company founded in 2017. The company develops, produces and licenses innovative sports event concepts that combine traditional sports and esports. More information: www.hillaentertainment.fi